NPD
Blame the Skinny for Falling Women’s Jeans Sales
Loose fits are a "bright spot" for the category, according to Circana.
Running Leads Performance Shoe Gains in Q2, Circana Finds
The footwear market slowed in the second quarter of 2023, but performance footwear — led by running — saw…
Indigo Children: What’s Next for the Kids Denim Market
In a post-pandemic world, the children's denim market faces its own challenges and opportunities.
NPD: 2023 Will Be a ‘Reset’ Year for Footwear Industry + Sales Volatility to Level Out in Next Few Years
U.S. footwear industry sales are expected to stabilize over the next three years after years of…
After Kyrie and Kanye Catastrophes, Celebrity Endorsements Ripe for Review
It's hard to imagine a worse sponsorship outcome than what happened to Nike on Dec. 7, 2022, a day that will…
Why the Birthday of the Blue Jean Continues to Be Celebrated
It's been nearly a century and a half since the humble blue jean was born.
‘Seismic Shift’ Ahead in Footwear? Experts Unpack Brand-New Data
Average prices are up 11 percent and unit sales have tumbled 12 percent for a 3 percent revenue decline…
NPD Forecasts ‘More Moderate’ Footwear Growth Over Next 2 Years
NPD's Matt Powell said brands and retailers that fail to make a critical pivot "will face potential sales…
Spider-Man Fuels Apparel Sales as the Top Superhero License of 2021
The hero is an example "of how film and entertainment content is fueling sales across apparel, and many other…
Sneaker, Activewear Production Might Overshoot Demand: NPD
Matt Powell predicted that ensuing promotions and markdowns could "erode the pandemic profit gains."
Athletic Footwear Sales Slowed in Q4: NPD
"Poor execution, supply chain delays, the end of stimulus payments, and a lack of newness" hurt the category…
NPD: Retail Needs Shoe Shoppers to ‘Participate in Experiences’ Again
The ongoing pandemic is making it difficult for shoe sellers to figure out what U.S. shoppers want.
Working Natural & Sustainable into New Year’s Resolutions
Activewear and loungewear stockists recognize the category opportunity as consumers adopt healthier…
These Niche Brands Take Gender Out of Fashion
Brands like Kirrin Finch and Both& are using firsthand experience to create clothes that don't just fit their…
US Footwear Imports Match Strong Consumer Demand
U..S footwear imports rose 29.9 percent to 1.65 billion pairs for the first nine months of 2021 compared to…