Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
China Isn’t Nike’s Only Concern as Europe Remains ‘Highly Promotional’
This comes as Nike's stock dropped over 15 percent by the end of trading on Wednesday.
Can Fashion Quit ‘Social Washing’?
A new analysis by three Dutch civil-society groups argues that brand promises of ethical workplaces can…
Nike CEO Says Its Turnaround ‘Is Not Finished’ as Company Sees China Bumps in Q3
Net sales in the period tallied $11.3 billion, flat from the same time last year.
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The Air Max Dolce swaps in patent leather among several changes.
Nike’s Upgraded Air Force 1 With Vibram Was Just Released in New Updates for Spring
Three new rugged styles are available now.
Nike’s Rare Foamposite ‘Voltage’ Is Coming Back for the First Time Ever
After a nearly 30-year wait.
The Best Sneakers Releasing in April
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Nike Put Real Sand in the Swoosh of This Air Force 1 Ahead of Summer
The tongue tag also features water bubbles.
The Best Nike Sneakers Releasing in April
Including new colorways of the sold-out Mind 001 and the Nike Kobe 11 Protro "Mamba Day."
Jae Tips Has Officially Moved From Saucony to Nike
The in-demand sneaker collaborator announced the switch on Thursday.