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Major League Baseball Is at Last Playing Ball With the Fashion World

The league is working with stylists and photographing "arrivals" on Fridays to help players express their…

Eastside Golf Founders on Breaking the Rules, Opening First Store

The golf-inspired, streetwear-skewed brand will open its first brick-and-mortar location in Detroit this…

Kobe Bryant Made History in These Sneakers and Now You Can Own Them

The NBA legend became the youngest player to ever score 30,000 points while wearing the Nike shoes.

Shaun White’s Snow League Lines Up Hublot, Tiffany, Other Brands

The three-time Olympian has kicked off a professional snow sports league.

Why Temi Fagbenle and Isaiah Stewart Switched to Basketball Shoes by This Barefoot Brand

"I've been wearing Xero Shoes on and off the court. My feet and ankles feel indestructible," said Fagbenle.

Sotheby’s to Auction Michael Jordan’s and Kobe Bryant’s First Game-worn NBA Jerseys 

The jerseys are expected to generate more than $20 million.

Kevin Durant Debuted a New KD 18 Inspired by a Classic — and Controversial — Nike Sneaker

Info on the retro-inspired Nike KD 18 'Air Bakin' and rumored release details.

Tissot and NBA Teaming Up Again, Including on a New Shot Clock

The Swiss watchmaker has signed on as the creator of a shot clock and a NBA Supersport 2025 special edition…

Charles Barkley’s Original ’90s ‘Godzilla’ Nike Sneakers Are Coming Back

Details on the return of the iconic Nike Air CB 34.

Rhone Signs Jrue Holiday as Latest NBA Ambassador

He joins Kevin Love who signed on with the company last fall.

Met Gala Taps LeBron James, Lewis Hamilton, A$AP Rocky and Other Celebrities to Have a Role

The dress code for spring's celebration will be aligned with the Costume Institute's upcoming exhibition…

Tommy Hilfiger and ’47 Team on NBA Basketball Caps Collection

The capsule collection celebrates teams like the Boston Celtics, the Chicago Bulls, the New York Knicks and…

Fear of God Takes Paris, Showcasing Special NBA Collection at Le Meurice

The brand staged a one-off event in the penthouse suite at the hotel to coincide with the NBA games taking…

EXCLUSIVE: Mitchell & Ness and Dannijo Collaborate on Crystallized NBA Collection

Teams represented in the collaboration include the Chicago Bulls and Los Angeles Lakers.

Paris Saint-Germain Launches Jordan Wings Line With Limited-edition Air Force Jordan High 1 Shoe

The soccer club is opening a pop-up store during Paris Men's Fashion Week, where the shoe retails for 7,500…