Millennials
Buoyed by Millennials, Gen Z, Snapchat to Reach $1B in Ad Revenues in 2017
EMarketer also expects non-U.S. share of ad dollars to grow for the social network platform.
Fung Global: US Consumers Spent $830M on Gen Z in 2015
While millennials worry about never retiring, most Gen Z'ers have never had a job—but that hasn't stopped…
Nostalgia Prompts Millennials to Refer to Recent Past for Seasonal Shopping
In the face of an unstable job market, Millennials look to their adolescence to inform shopping behaviors.
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Think Tank: Millennials are More Brand Loyal Than You Think
Thomas Marks, vice president of marketing at Stitch Labs, explains.
Flawless by Friday Launches at Lord & Taylor
The Canadian skin-care brand will be available at Lord & Taylor starting Sept. 1.
Apple Still Number One, Fast-Fashion Dips Among Millennials
Apple, Target, Nike, Sony and Coca-Cola took up the top five seats in the ranking based on the opinions of…
The Supershopper: Retailers’ Best Bet for a Thriving Business
This concentrated cluster of spenders is purchasing at a frenzied rate.
Millennials Trust Big Retail Brands the Most
Millennials crave authenticity and don't settle for mediocre companies.
Study: Getting Millennials to Spend Requires Deeper Understanding of Them
Millennials may be thrifty, but a new poll showed that they have a willingness to spend.
Mobile Technology Impacts Millennials’ Purchase Decisions
Millennials today are digitally savvy shoppers that follow their own path when they buy products.
Forget Millennials—Brands Need to Focus on Generation Z
Still struggling to get to grips with the Millennial consumer? Just give up.
New Study Demystifies Millennials
Myths about Millennials, such as they're all the same, are shattered by a study by Epsilon, which identifies…
Jamie Kern Lima’s It Cosmetics Strikes It Rich
With a laser focus on hero products and a distribution strategy that harnesses her personal powers of…
Apparel Retail: Boomers Still Vital but Gen Y Shows the Love
Millennials are often characterized as not having money for rent but—perhaps to the frustration of…
Sports Bras are Staple Piece of Millennial Women’s Wardrobes
The days of Victoria's Secret peddling super-padded bras are seemingly over—for now, at least.