Millennials
More Than 63 Percent of Gen Z Shops for Clothes on Amazon
Overall, more consumers are shopping regularly for clothing online, and these are the categories they're most…
Survey Shows Millennials are ‘Least Loyal Shoppers’
The Brightpearl report also revealed "turns offs" to online shopping experiences.
Kohl’s Momentum Continues With Activewear, Women’s Apparel
New collaborations and even gyms are bolstering the company's growth.
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Gen Z Likes ‘Nice Things’ — and Physical Retail
According to a new study from LIM College, Gen Z and Millennials align in overall values but shopping…
Next-Gen Luxury: What Millennials and Gen Z Want
Consumers in the millennial and Gen Z demographics approach luxury on their own terms. Here's what they're…
Younger Generations May Gravitate Toward ‘Try Before Buy’ Initiatives
Klarna, Europe's leading payments provider, surveyed 1,000 Gen Z and Millennial shoppers with new insight on…
Lego Wear Targets Millennials with Virtual Snapchat Clothing Launch
To capture millennial interest, Lego and Snap created a virtual clothing boutique where Lego mannequins…
Soko: Reimagining the Supply Chain
Chief executive officer Joanne Calabrese shares the jewelry brand's approach to making beautiful and ethical…
Jordache Presents for First Time Since the Eighties
Giddy up or hit the slopes? The collection paid tribute to brand nostalgia in Western elements and Eighties…
African-American Millennials Have Spending Power That’s Poised for Growth
Millennials comprise about one-fourth of the total African-American population.
Instagram is Having a Moment in the North American Handbag Market
Private handbag brands are gaining share in the North American market, and Millennial consumers are finding…
Nielsen: Millennials Driving Rapid Growth of US Sustainability Market
Was 2018 the year of the "influential sustainable consumer," as Nielsen has decreed? The market research firm…
Daniel Wellington Makes Time to Pay With Klarna Installment Plan
Timepiece as investment piece, Klarna, Europe's leading payments provider partners with Daniel Wellington in…
Shoppers Contemplate Conscious Consumerism
Study shows that consumers of secondhand fashion have a strong green streak.
Are Broke Millennials Killing Fast Fashion?
The troubles at Asos and Boohoo reflect the financial straits constraining many twentysomethings across…