Millennials
EXCLUSIVE: Klarna and Cosmopolitan Team to Launch ‘Hauliday,’ a Virtual Shopping Event
The 48-hour event will invite Cosmopolitan's readers to shop incentives from Klarna's 4,200 U.S. retail…
Shoppers of All Ages Spend Big on Amazon, But Are Eager to Return to Stores
Divisions between generations may seem pronounced, but data shows that consumers of all ages have more…
Global Brands Launch Co-branded Products, Appeal to Chinese Millennials
Co-branded partnerships give brands the chance to connect with new customer segments.
Short Takes: Amazon, Veja and Must-Read Sustainability News This July
Amazon, Kering, Veja and nonprofits Fashion for Good and AII gear up for more sustainability commitments and…
Studies Find COVID-19 Has Solidified Gen Z’s Core Values
The pandemic is a defining moment in the lives of Gen Z consumers who remain constant, outspoken advocates…
Data Reveals Millennials Are Increasing Online Spending
Consumer behavior report examines changes in Millennial spending habits in the wake of the coronavirus…
Millennials and Gen Z Face Same Crises With Different Outlooks
For millennials who survived the Great Recession, news of fresh financial instability seems to be hitting…
Why Shoppers Balk at Hitting Your Fitting Room
Though stores are starting to reopen, it won't be smooth sailing for anyone selling clothes.
Nostalgia Items Lead Google Searches Among Baby Boomers
Polaroid cameras, typewriters and vinyl records are still resonating in 2020.
Who Has the Cleanest Underwear?
Intimates and swimwear brands are getting sustainable. But what each brand is doing varies — and can be…
How to Navigate the Tricky Online Dance in the ‘New Normal’ of COVID-19
Engaging shoppers online can be tricky while the coronavirus changes the retail landscape.
Here’s Where Apparel Should Spend Social Platform Ad Dollars
This year, spending on social media is forecast to grow to 13 percent of marketing budgets, and is expected…
Consumer Trends Retailers Should Be Aware of Now
Reports continue to show evolving consumers with higher demands from retailers.
You Can’t Fool Generation Z
Industry experts examine the consumer behavior of the next generation of digitally native consumers.
Fierce Female Bosses: The Inspirational Women Behind the Brands
Chandni Kothari, associate director at Croud, shares the stories of three inspirational, female leaders on…