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Milan Fashion Week
Milan Fashion Week is one of the "Big Four" fashion weeks alongside New York, London and Paris Fashion Weeks. Spring collections are historically shown in September, while fall collections are historically shown in February. Milan falls as a the third major fashion week during Fashion Month, following New York and London, and before Paris. The main venue for Milan Fashion Week is the Milan Fashion Hub, though many designers show off-site.
In 1958, the Camera Nazionale della Moda Italia (National Chamber of Italian Fashion) was formed, with a mission to promote Italian design. Italian brands began to rise in prominence because they were more affordable than their Parisian counterparts.
At the time, many of Italy's major cities were in competition with each other for who would become Italy's fashion capital. Milan began to edge out some of its competitors, like Rome and Florence, thanks to strong links to manufacturing and the growth in ready-to-wear. In the '70s and '80s, the success of Milan-based designers, including Giorgio Armani and Gianni Versace, helped to solidify Milan's place as a fashion capital.
Versace, in particular, drew attention to Milan during fashion week, casting supermodels such as Naomi Campbell, Linda Evangelista and Cindy Crawford in his shows.
Today, many major brands show collections at Milan Fashion Week, including Gucci, Fendi, Bottega Veneta, Missoni, Ferragamo and Etro, as well as Giorgio Armani and Versace.
Historic moments at Milan Fashion Week have included Tom Ford's 1994 debut show for Gucci, which began a revival for the then-stagnant brand. There was also Miuccia Prada's 1996 show featuring dull greens, browns and purples, contributing to the ugly-chic era of '90s fashion. More recently, at Versace's spring 2018 runway show, Donatella Versace brought back the '90s with the era's supermodels, including Crawford, Campbell, Claudia Schiffer, Carla Bruni and Helena Christensen, who walked in the show.
Milan Fashion Week
From the Archive: Italy’s Fashion Renaissance, From Giorgini to Milan Fashion Week
Italy's fashion revolution began when visionary Giovanni Battista Giorgini foresaw its future.
Vivetta Ponti After Vivetta: First Look at the Designer’s New Brand
Named Venerdì Pomeriggio, the label debuting on the opening day of Milan Fashion Week is an invitation to…
EXCLUSIVE: How Pangaia Is Shifting Under New CEO and Creative Director
Recently appointed CEO Daniel Gómez has been tasked to spearhead the next phase of the brand, which will…
White Milano Expands Global Reach Thanks to Buyers and Over 300 Featured Brands
The fair is scheduled for Feb. 26 through March 1, in sync with Milan Women's Fashion Week.
Debuts at Fendi, Marni Spearhead Key Fashion Week for Milan’s Momentum
Sandwiched between the Winter Olympics and Paralympics, the fashion week will include Maria Grazia Chiuri's…
Marco Marchi on What’s Next for Blumarine
Marchi's Exelite group has taken over Blumarine's activities from Blufin through a master licensing…
Milan’s Emporio Armani Restaurant to Host Indochine Pop-up During Fashion Week
The French-Vietnamese restaurant was one of Giorgio Armani's favorite destinations during his stays in New…
Milan Fashion Week Men’s: Fall/Winter 26-27 Denim Trends
Denim trends returned to bold washes, distressing and embellishments at Milan Fashion Week Men's.
7 Standout Wardrobe-building Pieces From Milan Men’s Fall 2026 Presentations
When building your fall wardrobe make sure to check out these not-to-miss essentials, from elevated denim and…
Denim, Ties, Topcoats and More MFW Street Style Trends From Fall 2026
For the first time in a while, Milan's elegant street style felt young, effortless, and completely on the…
Soft Tailoring and Heritage Shine at Milan Men’s Fashion Week Fall 2026
Italian brands showcased their craftsmanship and sartorial skills while showing novelty and versatility.
PDF Men’s Fall 2026: Cooking Fashion and Theatrics
Domenico Formichetti's show was a five-act performance on the recipe to foster chosen and born into families.
All the Juice on Kevin Costner’s New Project in Fragrances
The actor touched down in Milan during men's fashion week to preview a partnership with Scandi niche…
Saul Nash Men’s Fall 2026: Deceptive and Hybrid
The British Guyanese designer was inspired by the tradition of masquerade after attending London's Notting…
Etro Men’s Fall 2026: Wild, as in Wildlife
Marco de Vincenzo took inspiration from a seminal 1997 campaign hinged on animal heads, and the brand's…