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Tommy Hilfiger to Unveil Tommy Factory, a Warhol-inspired Creative Playground

As part of Tommy Factory, Hilfiger's experiential event during NYFW will amplify the power of the…

Retail Tech: Dick’s Sporting Goods Enters the Metaverse, Alice + Olivia Taps Amperity

Clarks tapped TPP Retail to improve labeling across 114 U.S. stores, while Kicks Crew tapped Forter to fight…

Gucci’s Crypto Payment Options Set to Explode in U.S.

Gucci is accepting more crypto than ever, as ApeCoin joins the fold and it prepares to make all of its U.S…

Jonathan Koon’s 8-Bit Brings ‘Phygital’ Fashion to Department Stores

As NFTs-plus-physical garments, the collection will turn real-world boutiques into entry points for the…

EXCLUSIVE: Dior’s Kim Jones Designs Skins and Customized Car for Gran Turismo 7

The collaboration marks Dior's first push into gaming.

Dating in the Metaverse? Consumers Say ‘Yes’

The Talkdesk poll found that 44 percent of people would consider dating in the metaverse.

Christian Lacroix’s Latest Fashion Move Is Virtual

The French design company marked its 35th year by going somewhere it had never been before: the metaverse.

Athleta and Simone Biles Unveil Back-to-school Athleta Girl Collection

The collection will be featured online, in stores and the metaverse.

Beauty Vets Team to Launch Multireality Beauty Brand

Coming soon to shelves, social media platforms and virtual worlds near you, Bakeup seeks to encourage makeup…

Pacsun’s Back-to-School Denim Offers ’90s, Genderless Style and New NFTs

Pacsun paired its new back-to-school denim collection with a second installment of Pac Mall Rat NFTs and a…

Razer x Bape to Release Second Capsule Collaboration

This year, the collection has doubled in size.

Tommy Hilfiger Brings ‘See Now, Buy Now’ Show to the Metaverse

Tommy Hilfiger will return to New York Fashion Week with an experiential runway show that connects the…

Tech Forum: Protecting Brands in the Metaverse’s Uncertain Legal Landscape

Akerman's Rola Daaboul on what brands can do as rules of the metaverse are established.

Tech Forum: How Meta’s Vision for Shopping, Social, AR Connects in the Metaverse

Meta VP Nicola Mendelsohn explains how all of the company's efforts fit together in the virtual plane, and…

Tech Forum: Meta Creators Are Breaking Into Fashion and Hollywood

Legacy fashion brands roll out digital wearables and Hollywood agencies court digital artists, as the…