lingerie
Fruity Booty Pops Up in SoHo
The London-based lingerie and lifestyle brand Fruity Booty has popped up in SoHo, Manhattan.
Lingerie Label Ysé Opens First London Store on King’s Road
The French brand is growing its physical presence after establishing a strong online business.
EXCLUSIVE: Dryer-safe Bra Brand Huug Raises $6 Million Series A
With the funding, the brand will further scale its business, which is expected to reach between $7 million…
Suite Talk: Hanky Panky’s Sabrina Cherubini on Prioritizing Important Things in Life and Career
The Hanky Panky senior vice president talks about inspiring female founders, tapping into AI and elevating…
EXCLUSIVE: Celebrity-approved Swimwear Brand Oséree Launches Menswear
The Italian brand known for its flashy cool bikinis and resortwear is adding a men's line with no shortage of…
Victoria’s Secret Projects $10M to $20M Hit to Operating Income From China Tariffs in 2025
CEO Hillary Super had some signs of fourth-quarter strength, with a 5 percent comp sales increase, but was…
Experience, Brand Identity Key for Challenged Corsetry Market, Say SIL Exhibitors
Labels showing at the Salon International de la Lingerie in Paris are reinforcing brand DNA and homing in on…
Blackpink’s Rosé Fronts ‘Romantic and Cute’ Skims Valentine’s Day Campaign
Rosé follows in the footsteps of fellow Coachella headliner Lana Del Rey.
Emily Ratajkowski Celebrates Valentine’s Day With Intimissimi in New Lingerie Campaign
Ratajkowski was named the lingerie retailer's U.S. brand ambassador in November.
Former Angels Grace Elizabeth and Taylor Hill Model in Victoria’s Secret Valentine’s Day Campaign
The campaign also stars models Devyn Garcia and Mayowa Nicholas.
Rihanna Plays Cupid for ‘Love Island’ Stars in New Savage x Fenty Valentine’s Day Campaign
Winners of "Love Island USA" Season Six Serena Page and Kordell Beckham star in the new campaign.
Who’s Next Trade Fair Evolves With More Commerce, Cultural Offerings
The January trade fair will expand its plans for live shopping and a series of talks, plus launch its Academy…
How Swimwear and Lingerie Brand Parah Is Betting on Lifestyle for Relaunch
The brand opened its first flagship in Milan under new owner Blackwood Fashion Investment to highlight its…
Devon Lee Carlson Gets Festive in For Love & Lemons’ Holiday Lingerie Campaign
The influencer and Wildflower Cases cofounder models For Love & Lemons' new limited-edition collection.
Emily Ratajkowski Named Intimissimi’s New U.S. Brand Ambassador: ‘I Truly Believe in the Power of Beautiful Lingerie’
The model and author has favored the brand's viral cashmere boatneck top in the past.