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Rosé of the K-pop girl group Blackpink fronts Skims‘ 2025 Valentine’s Day campaign. In new imagery lensed by Carin Backoff, the singer sports velvet slipdresses and lace-trimmed pajamas emblazoned with festive graphics.
“Valentine’s Day has always held a special place in my heart,” Rosé said in a statement. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”
Heart-printed loungewear makes up the core of Skims’ 2025 Valentine’s Day drop. Last year, Kim Kardashian’s viral brand tapped Lana Del Rey as the face of its February campaign.
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“Every Skims campaign is designed to be iconic, and Rosé embodies that perfectly,” added Kardashian, Skims cofounder and chief creative officer. “Her elegance and energy are unmatched, and she’s the ultimate Valentine for 2025. This collection is romantic, fun and full of personality, and Rosé captured that beautifully.”
The Skims Valentine’s Shop is available to shop now at skims.com.
Rosé was named Saint Laurent’s global ambassador in 2020, the French label’s first in nearly 60 years. She’s faced campaigns for Yves Saint Laurent Beauté, as well as the brand’s clothing and handbags. The New Zealand-born artist has also served as a spokesmodel for Tiffany & Co. since 2021.
Shop Skims’ Valentine’s Day Collection
Skims Romance Lace Cami and Short Set
Take your sleep to a whole new level with this set, featuring 100-percent silk chiffon materiality and a cherry blossom print that’s just as feminine and dainty as you are. The fabric is light as a feather (a godsend for sleepers that overheat) and its lace trim is, of course, just the cherry on top we had no doubt Skims would deliver.
Price upon publish date of this article: $88
Skims Soft Lounge Lace Long Sleeve Top With Bralette
We’re seeing red, thanks to this loungewear item that provides bust support with its built-in bralette while being made of the curve-hugging fabric Skims is lauded and loved for. Those buttons down the front are as charming as can be, and the adjustable straps mean you can tailor the top to your liking. Because Cupid Day should be all about you.
Price upon publish date of this article: $64
Skims Cotton Jersey Heart Flare Legging
Cutouts are never not in style, which is why these leggings — made of oh-so-soft cotton with two flattering hearts — win on all fronts. An adjustable elastic waistband will provide added comfort, and that Cherry Blossom hue (pink, obviously, to celebrate the upcoming holiday) will go perfectly with any outfit. For a matchy-matchy moment, buy them with the Skims Cotton Jersey Heart Tank.
Price upon publish date of this article: $74
Skims Fits Everybody Lace Thong and Bikini 5-Pack
You’re witnessing a sexy upgrade to Skims’ archival thong and bikini styles. This set’s printed phrases are quite cheeky, and you’ll also soon fall in love with its lace edges and 100-percent cotton gussets (softness and breathability for the win). Get packs for you and all your homegirls.
Price upon publish date of this article: $64
Skims Plush Slippers
Whether you choose to wear them while cooking breakfast or getting ready in front of your vanity for a night on the town, these slippers will soon become your newest BFFs. Their open-toe design, plush faux fur you’ll be reluctant to part with, and molded footbed that feels like walking on wispy clouds all come together to blend form and function in a gorgeous way. That soft pink shade, too, is one we’ll be dreaming about for a long time to come.
Price upon publish date of this article: $48