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Levi’s

Levi’s New Performance Denim Line Adapts to Hot and Cold

Denim lovers can now add temperature control to their list of coveted features in a pair of jeans.

Levi’s Flips the Script With Inside-Out BEAMS Collab

Denim brand Levi's partnered with Japanese brand BEAMS on an "inside out" collection of shirts, jackets and…

How Woodstock and the Kardashian-Jenners Will Influence Festival Fashion This Year

Festival season is around with the corner, and with it, the fashion that will influence the young women's and…

Levi’s and Justin Timberlake Unveil Second ‘Fresh Leaves’ Collection

The city of Memphis served as the muse for Levi's and Justin Timberlake's latest duet.

Levi’s Leads Wrangler and Lee in Consumer Purchase Consideration

When it comes to jeans consumers want to buy, Levi's has led Wrangler and Lee when it comes to sales for the…

Levi’s Set for Return to Public Market as IPO Action Heats Up

More than 145 years since its start, Levi Strauss & Co. is hoping investors are ready to buy into a company…

How Pinterest and Levi’s Created a First-of-its-kind Style Finder

As it gears up to go public, Pinterest is giving brands and retailers more ways to expose their products to…

Levi’s Wellthread and Outerknown Introduce Cottonized Hemp Denim

Levi's is introducing a new form of "cottonized hemp" in the Spring '19 Levi's Wellthread x Outerknown…

At Shoptalk, Levi’s Says Consumers Will Be Able to Customize Their Jeans With Lasers This Fall

Starting this fall at Levi's, U.S. consumers will be able to design their own pair of jeans through the…

Levi’s and Peanuts Debut Second Streetwear-Inspired Collaboration

Levi's and the Peanuts gang are reuniting for a Spring/Summer '19 collection packed with graphics.

How a Marketing Firm Run by Gen Z Fine-Tuned Levi’s New Retail Concept

Tubeconnect founder Charles Bahr shares how his company serves as a sounding board for brands with hopes of…

A $2.5 Billion Blue Jeans Fortune Emerges With Levi’s IPO Plan

Levi's are proving an enduring wardrobe investment for the descendants of the inventor of blue jeans.

How Blockchain Could Benefit Levi’s Worker Well-Being Initiative

Preliminary data from the Levi's venture indicates the correlation between worker well-being and business…

How Nordstrom Is Redefining Men’s Luxury Retail in New York City

When Nordstrom opened its first Men's Store in Manhattan last April, the company set a new standard for…

Hong Kong’s First Denim Festival Put the History of Levi’s on Display

Levi's was one of the main exhibitors at the first ever Hong Kong Denim Festival, showcasing its role in the…