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Levi’s

New Portrait of Levi Strauss Has Lots of Layers

The commissioned artwork marks 120 years since the denim pioneer's death.

Levi’s Reboots ‘Buy Better, Wear Longer’ Campaign

Levi's builds on its commitment to help jeans live a longer life in the second iteration of its "Buy Better…

Silver-Coated Trims Decorate Levi’s x Ambush

The small collection is the first time the two frequent collaborators have ever worked together.  

Levi’s Offers Custom Experiences at Hudson’s Bay

Styling services and tailoring are some of the enhanced experiences offered at the new shop-in-shop.

Levi’s Gold Tab Finds Inspiration in the Golden State

California's laidback style meshes well in Levi's latest Gold Tab collection.

Copenhagen Fashion Week: Spring/Summer ’23 Denim Report

Denim made its mark at Copenhagen Fashion Week with low rises, color experiments and subtle nods to…

Levi’s New Collab Is the Ultimate Gen Z Denim Wardrobe

Levi's teamed with New York-based designer Danielle Guizio on a range of upcycled denim.

Levi’s Continues Exploring Natural Dyes in New Ganni Collaboration

Organic cotton and natural dyes are key ingredients in Levi's new collaboration with Ganni.

Levi’s Made & Crafted Shows Its Dark Side for Fall

Levi's Made & Crafted's Fall/Winter 22-23 collection adds a dark twist to new shapes, proportions and…

Levi’s New Campaign Stars College Athletes

San Francisco 49ers tight end George Kittle and college athletes star in Levi's new campaign for the 541…

Gucci, Diesel and Jorts Heat Up Fashion

Gucci topped The Lyst Index ranking of the hottest fashion brands for Q2 2022 after nine months of Balenciaga…

Levi’s Drops Second Collection with Denim Tears

Levi's launches its second collaboration with artist and Denim Tears founder Tremaine Emory this week across…

Levi’s and Naomi Osaka Drop a Second Collaboration

Levi's has teamed again with athlete Naomi Osaka on a playful collection that encapsulates her personality on…

Levi’s Reaps Benefits of Post-Covid Shopping Habits

With more casual attire accepted in the workplace, the denim giant has enjoyed a robust sales trend.

US Jeans Imports Point to Ongoing Denim Demand

Imports from top supplier Bangladesh increased 54.16 percent to $336.61 million year to date through May.