Lee
Wrangler and Lee Parent Kontoor Stock Rises in Public Debut, Sowing Seeds for Expansion
Wrangler and Lee parent Kontoor Brands Inc. completed its separation from VF Corp. and is now an independent…
Ready to Break Out, Kontoor Brands Lays Out Its Plans for Investors
Ahead of its spin off from VF Corp. in late May, Kontoor Brands Inc., has outlined its plan for the future.
Shaping its Future, VF’s Jeans Spinoff Will Be Named Kontoor Brands
VF Corp., has named its soon-to-be separated Jeanswear unit, Kontoor Brands Inc., comprising Wrangler, Lee…
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Future Wrangler-Lee Company Inks Deal For Revolution Mill Facility in North Carolina
VF Corp. has selected Revolution Mill in Greensboro, N.C., as the future home for select functions of its…
Fate of New Wrangler-Lee Company Hinges on Growth Potential
VF Corp.'s decision to create a new entity based on Wrangler and Lee could yield shifts that will be felt…
VF to Split Into Two Public Companies, Breaking out the Jeans Business
VF Corp. intends to separate into two publicly traded companies–VF Corp. and a yet-to-be named company that…
Report: VF Corp Wants to Sell Heritage Denim Brands Wrangler and Lee
VF Corp. is exploring strategic options for its denim business that could include a sale or spin off of…
Vintage Rebound: Why Is Vintage Denim Bigger Than Ever?
Vintage and deadstock are not just for denim diehards anymore. Millennial and Gen Z consumers are turning to…
Could Foam-Dyeing Technology Be a Game-Changer?
Indigo Mill Designs (IMD) debuted a foam-dyeing technology, IndigoZero, for denim at the Fiber and Biopolymer…
Riders By Lee Introduces Size-Inclusive Women’s Campaign for Fall
Riders by Lee takes on size-inclusivity this fall with a new campaign featuring an array of body types…
Lee Launches European Collection in the US
For the first time, the women’s Lee European Collection can be purchased on Lee.com. Previously available…
Wrangler’s Parent Company Encourages Local Volunteerism
VF Corp., the parent company of Wrangler and Lee, is encouraging its employees worldwide to step out of the…
Reebok VP Named President of Lee and Rock & Republic
American denim brand Lee announced Wednesday the hiring of Chris Waldeck as president of Lee and Rock &…
VF Reports Mediocre Q1
At VF, parent company to brands like Wrangler and Lee, the first quarter was less to write home…
How Blueprint Festival Tapped Into the Custom Denim Trend
The denim industry mixed and mingled with consumers at Blueprint Festival on Friday and Saturday, the two-day…