Lee
Lee’s Vintage Modern Collection Adds ‘70s-Inspired Denim for Spring
Lee added '70s-inspired denim to its Vintage Modern Collection for Spring 2020, including flare jeans, denim…
Kontoor Delays Wrangler’s China Rollout, But Distribution Expansion Still Key Focus
Executives first have to weather the coronavirus storm, particularly in China where COVID-19 originated.
Lee Taps New Creative Agency to Develop Brand Experiences
Lee is teaming with global brand and customer experience company VMLY&R to help strengthen its lifestyle and…
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What Lee’s New Sustainability Platform Means for Sourcing and CSR
Lee has launched Indigood Denim, a signature denim collection that eliminates water from the denim dyeing…
Copenhagen Trade Show CIFF Works with Lee on a New Consumer-Oriented Strategy
Copenhagen International Fashion Fair, in partnership with Lee, is hosting a special projects area for the…
Lee Celebrates 130 Years with Collaborations and Special Collections
Lee looks back on 130 years of jeans making and innovating the entire category along the way.
Lee Brings Back the First Women’s Denim It Ever Made
Lee launches Reissue, a collection of its first-edition women's denim, with the same fabric, hardware and…
Lee and Alife’s Ongoing Collaboration Merges Cowboy Heritage and Streetwear
Lee and Alife collaborated on a unique anniversary collection that celebrates both brands in an ongoing drop…
‘Under-Distributed’ Wrangler Headed to China as Part of Kontoor Brands Growth Plan
Kontoor Brands is taking action to improve the performance of its Wrangler brand, which "has been…
After Kontoor Brands’ Troubled Q3, How Long Until a Turnaround?
Despite declines in revenue and earnings, Kontoor Brands feels better results are on the horizon, updating…
Lee Debuts Size-Inclusive Contouring Denim Collection at Walmart
Lee launches inclusive Shape Illusions line that uses shading and contouring to give the look of longer…
Lee Taps Six Brand Ambassadors for Fall/Winter ’19 Campaign
Lee launches its #LIVEboldLEE campaign featuring six brand ambassadors to promote its Fall/Winter 2019…
Kontoor Brands Strategizes Tariff-Skirting Sourcing Plans for Wrangler, Lee
The company as a strategy to deal with the U.S.-China trade war and general volatility in global sourcing.
Kontoor Brands Off to Rough Start, But Denim Maven Predicts Uptick
Stumbling out of the gate after splitting off from VF Corp., Kontoor Brands said changes are afoot for a…
Kontoor Brands to Open Lee and Wrangler Hometown Store
Kontoor Brands is opening a Lee + Wrangler Hometown Studio in Greensboro, N.C., home to the new company's…