launches
EXCLUSIVE: Canopy Targets Beauty Enthusiasts and New Parents With Back-to-back Target and Sephora Humidifier Rollouts
At Target, the brand is also rolling out a new four-in-one humidifier, which will be exclusive to the…
EXCLUSIVE: The Vitamin Shoppe Launches Testosterone Via Telehealth Platform Whole Health Rx
The company rolled out its telehealth arm in May with weight loss drugs like Ozempic.
EXCLUSIVE: Tallulah Willis Collaborates With Hollywood Go-to Bedding Brand Kumi Kookoon
Named Kumi Koobuu, Willis says the cocooning collection — awash in juicy colors — is "delicious."
Liquid I.V. CEO Mike Keech Talks Balancing Virality and Sustainability Across the Hydration Category
As a nearly $1 billion business, Liquid I.V. is the largest brand in Unilever's Health & Wellbeing…
Tennis Player Sloane Stephens Launches Doc & Glo Body Care Brand Inspired by Her Grandparents and Athlete’s Needs
The 2017 U.S. Open champion is launching Doc & Glo with a clean deodorant and deodorizing body mist.
Great Many Reveals $3.6 Million Pre-seed, Telehealth Arm and Product Line
The hair growth company opened its first flagship clinic in NoHo in New York City in June.
EXCLUSIVE: Dr. Squatch’s Music-inspired Sister Brand Jukebox Is Headed to Walmart
The women's body care brand launches Tuesday in all doors nationwide with 14 stock keeping units.
Gut Health Goes Viral With Colostrum, Digestive Enzymes and Fiber On the Rise
As gut health booms, people are personalizing their journeys with different products, sometimes looking to…
EXCLUSIVE: Kourtney Kardashian Barker’s Lemme Teams Up With Haricot Vert on a Charm Necklace That Holds Vitamins
The silver heart-shaped locket pendant conveniently stores a Lemme gummy.
EXCLUSIVE: This New Supplement Wants to Render Ozempic Side Effects a Thing of the Past
Supplement brand SoWell is launching a system of fiber, protein and electrolytes formulated to address the…
The Hype Is Up: Here Is What Is Really Needed to Drive Sales for Menopause Brands
Experts stress that the key elements for growth will be clinically backed formulas and products, new ways of…
Sporty & Rich Founder Emily Oberg Wants In on the Sexual Wellness Game
In May, Oberg filed a trademark application for a brand called Sensual Sport, which would sell personal oils…
Hello Cake Is Launching ‘Viagra’-esque Prescriptions for Women
The brand is launching two prescription medications that address low sexual desire in women.
EXCLUSIVE: Travis Barker’s Barker Wellness Launches at Sprouts With New Functional Mushroom Gummies
Following an expansion to the Asia-Pacific region and several launches earlier this year, the Blink-182…
EXCLUSIVE: Influencer Mari Llewellyn’s Wellness Brand Bloom Nutrition’s Latest Launch Is a Gut Health-oriented Energy Drink
The sparkling beverage, which comes in four fruity flavors, launches exclusively at all Target doors Friday.