Kontoor Brands
Kontoor Sees Initial $50 Million Impact From Tariffs on Mexico
Kontoor foresees a $50 million impact from tariffs on Mexican imports but the denim firm said it can offset…
Kontoor Adopts Kid-Tested Abrasion-Resistant Tech for Adults
The first abrasion-resistant jean for boys launched last year.
Kontoor Makes Helly Hansen Its First Acquisition for $900 Million
Kontoor CEO Scott Baxter says Helly Hansen focuses on the Wrangler and Lee owner's top expansion categories…
WWD Recommends
Helly Hansen ‘Ticks All the Boxes’ for Kontoor, According to CEO Scott Baxter
The owner of Wrangler and Lee made a deal to purchase the outdoor and workwear brand for $900 million.
Kontoor Brands to Acquire Helly Hansen for $900 Million
The deal will increase the reach of the owner of Wrangler and Lee in the outdoor and workwear market.
Denim Brands Cut Expenses, Optimized Operations in 2024
The year was full of business moves in the denim industry.
Kontoor Seeing Supply Chain Benefits From Project Jeanius
Supply chain initiatives at Kontoor will help drive efficiency in vendor network, increase speed-to-market…
Kontoor’s Sustainability Strategy Ebbs and Flows to Meet the Needs of the Greater Industry
Jeff Frye of Kontoor explained the importance of adapting a company's sustainability strategy to focus on…
Wrangler Rolls Out Optimistic TV Advertising Campaign
It is the first campaign created and produced in-house by Wrangler's marketing and creative teams.
Wrangler Launches Inclusive Women’s Jeans Line Bespoke
Bespoke is developed by women for women, with a special focus on the perfect fit based on in-depth research.
Wrangler Launches Inclusive Women’s Jeans Line Bespoke
Jeans collection Bespoke from Wrangler is developed by women for women, with a special focus on the perfect…
Wrangler Leads Kontoor’s Q2 Gains as Western Goes Global
Wrangler and Lee parent company Kontoor Brands reported Q2 2024 revenue decreased 1 percent to $607 million…
Wrangler and Beyond Retro Unveil Upcycled Collection
The collection is made from discarded Wrangler denim.
Kontoor Brands CEO Scott Baxter Reflects On the Company’s Fifth Anniversary
Baxter discusses the challenges and opportunities ahead for the company.
Kontoor Celebrates 5 Years On the New York Stock Exchange
The brand celebrated its fifth anniversary as a public company on Monday.