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Jimmy Choo boutique Milan
The expanded, refurbished Jimmy Choo boutique in Milan Courtesy Photo

Jimmy Choo

The Jimmy Choo brand was founded in May 1996, when bespoke British shoemaker Jimmy Choo partnered with former Vogue fashion assistant Tamara Mellon to launch a line of high-end ready-to-wear shoes.

Also part of the founding group was Choo’s wife’s niece, Sandra Choi, who started working with him in the 1989 and soon took over designing the shoes. Choi still remains the creative director and designer of Jimmy Choo and has helped turn it into a red-carpet essential for Hollywood stars, writing one of the biggest fashion success stories of the modern era.

Carrie Bradshaw loved and lost her Choos in a memorable “Sex and the City” episode during the early 2000s. Beyoncé sang about them. They’ve also been a favorite of the British royal family (from Princess Diana to Kate Middleton and Meghan Markle) and worn by American first ladies on both sides of the aisle, including Michelle Obama and Melania Trump.  

Choo himself left the brand in 2001 as part of the company’s first sale to Phoenix Equity Partners, and Mellon departed in 2011 after the brand’s acquisition by Labelux. Jimmy Choo was purchased for $1.2 billion in 2017 by Capri Holdings, which in late 2024 will become part of Tapestry.

Jimmy Choo

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Jimmy Choo Is Bringing Back These Two Shoes Carrie Bradshaw Wore in ‘Sex and the City’

The rerelease is part of the brand's new 1997-2001 archival collection.

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Conner Ives, Alexander Fury Dig Into Jimmy Choo’s Archives

The duo got down and dirty alongside creative director Sandra Choi to curate an edit of reissued archival…

How Bella Hadid’s Jimmy Choo Heels Unified Milla Jovovich’s 90s Cannes Dress and Kylie Jenner’s Latex Allure at Orebella’s London Launch Party

Hadid harmonized Jimmy Choo's metallic heels with two high-shine looks on the same night.

Designer Patrick Cox to Give Keynote Speech at 2025 Cordwainers Footwear Awards

The event is slated to take place on June 12 at Saddlers' Hall in London.

Jimmy Choo’s JCA Names Andrew Ginn CEO and Principal

A seasoned leader in the field of creative education, Ginn will lead the academy into its next phase, guiding…

Zendaya Goes All White in Supremely Tailored Suit and 6-Inch Jimmy Choo Platform Shoes for Met Gala 2025 Red Carpet

The sandal includes an open toe.

La La Anthony Wears Archival Off-White by Virgil Abloh for 2025 Met Gala Red Carpet

Anthony styled jewelry courtesy of Lorraine Schwartz to accessorize her look.

Chloë Sevigny Is the Face of Jimmy Choo’s Summer 2025 Campaign

The campaign, titled "Summer Bliss: The Serenity and Intimacy of a Summer Afternoon," was photographed by…

Anne Hathaway Flatters Her Toes in Metallic Platform Sandals for Gigi Hadid’s 30th Birthday Party

The sandal is a popular style with celebrities.

Jimmy Choo, Malbon Return to the Golf Course for Second Collaboration

The capsule collection digs deeper into the grass with new colors and design details including a new JC…

Jimmy Choo and Mytheresa Come Together for Summer Capsule Collection

The collection is inspired by nostalgic summer getaways.

Taraji P. Henson Goes Strapless in Simkhai Dress for the Fashion Trust Awards 2025

The Oscar-nominated actress was styled by Wayman Bannerman and Micah McDonald.

Mytheresa, Jimmy Choo Collaborate on High Summer Capsule Collection

The collection incorporates footwear and handbags made from canvas and intricately woven or crocheted raffia.