Jimmy Choo and Malbon are returning for a second collaboration on the fairway following the success of last year’s collection.
The capsule collection digs deeper into the grass with new colors and design details, including a new JC monogram in two new colorways which have been dubbed Malbon Green and Malbon Pink.
Jimmy Choo’s creative director Sandra Choi said she was excited to “understand and design deeper into the best of our two worlds, fashion in sporting lifestyle. We were inspired further into the playful elements of Malbon in golf, leaning into the purpose and functionality for the accessories and all the moments that serves. Dialing up the design details which are typically rooted from this sport, it results in a collection that’s both fun and on brands.”
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Malbon’s founders Erica and Stephen Malbon said they were thrilled to lean into the “idea of how luxury fashion interacts with golf.”
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The collaboration between the two brands will feature the Diamond trainers for both men and women with a removable kiltie and textured diamond cleats, as well as the return of the unisex slides in new colorways with the updated monogram.
The range adds fun to the golf course with high-spec golf bags in green and pink with embroidered patches and a matching duffle bag, tote bag and club cover set.
Other items include ball charms with silver accents, co-branded towels, tie-back visors and bucket hats.
As reported, golf adds $102 billion to the U.S. economy, according to a 2023 study from the Economic Impact Study that was commissioned by American Golf Industry Coalition and undertaken by the National Golf Foundation. A number of brands have been working to capitalize on increased interest in the sport.