Skip to main content
X
Jimmy Choo boutique Milan
The expanded, refurbished Jimmy Choo boutique in Milan Courtesy Photo

Jimmy Choo

The Jimmy Choo brand was founded in May 1996, when bespoke British shoemaker Jimmy Choo partnered with former Vogue fashion assistant Tamara Mellon to launch a line of high-end ready-to-wear shoes.

Also part of the founding group was Choo’s wife’s niece, Sandra Choi, who started working with him in the 1989 and soon took over designing the shoes. Choi still remains the creative director and designer of Jimmy Choo and has helped turn it into a red-carpet essential for Hollywood stars, writing one of the biggest fashion success stories of the modern era.

Carrie Bradshaw loved and lost her Choos in a memorable “Sex and the City” episode during the early 2000s. Beyoncé sang about them. They’ve also been a favorite of the British royal family (from Princess Diana to Kate Middleton and Meghan Markle) and worn by American first ladies on both sides of the aisle, including Michelle Obama and Melania Trump.  

Choo himself left the brand in 2001 as part of the company’s first sale to Phoenix Equity Partners, and Mellon departed in 2011 after the brand’s acquisition by Labelux. Jimmy Choo was purchased for $1.2 billion in 2017 by Capri Holdings, which in late 2024 will become part of Tapestry.

Jimmy Choo

European Stock Markets Edge Down in Midmorning

Retail, luxury stocks were uneven.

European Stock Markets Lose Ground

The FTSE MIB in Milan was the only market to make marginal gains.

European Stock Markets Make Small Gains

Retail and luxury stocks were uneven in midmorning trading on Wednesday.

Tamara Mellon’s Story Could Be Heading to the Big Screen

Could Jimmy Choo Co-Founder Tamara Mellon’s 2013 autobiography In My Shoes become the next The Devil Wears Pra…

Europe’s Stock Markets Climb, Except for FTSE 100

Retail and luxury stocks were uneven, with the morning's biggest risers including Jimmy Choo, Debenhams…

Jimmy Choo Resort 2017

The label launched a capsule collection of shoes and bags that came with customizable broochlike jeweled…

European Markets Rise in Midmorning Trading

Retail and luxury stocks were also on the upswing.

Jimmy Choo Marks 20th Anniversary With a Fall Campaign and a Top Model Lineup

Campaign stars Amber Valletta, Sasha Pivovarova, Milla Jovovich, Lexi Boling, Taylor Hill, Jasmine Tookes and…

London Buzzes With Celebrations on Eve of Brexit Referendum

Michael Kors, the V&A and Delpozo all hosted dinners.

European Stocks Mostly Up

Retail and luxury stocks were uneven during midmorning trading on Tuesday.

Jimmy Choo Men’s Spring 2017

Sandra Choi unveiled a spring collection inspired by some rock 'n' roll crooners.

Jimmy Choo Unveils Fall Men’s Ad Campaign With James Jagger

The campaign will break in September issues globally.

Mulberry Swings to Profit, Bucks Luxury Trend

The brand will focus increasingly on omnichannel.

European Stock Markets Lose Ground in Midmorning Trading

Retail and luxury stocks also dipped as the U.S. Federal Reserve postponed a possible rate hike.

European Stock Markets Rise

Retail and luxury stocks were largely up, with the morning's biggest gainers including Jimmy Choo.