Skip to main content
X
Jimmy Choo boutique Milan
The expanded, refurbished Jimmy Choo boutique in Milan Courtesy Photo

Jimmy Choo

The Jimmy Choo brand was founded in May 1996, when bespoke British shoemaker Jimmy Choo partnered with former Vogue fashion assistant Tamara Mellon to launch a line of high-end ready-to-wear shoes.

Also part of the founding group was Choo’s wife’s niece, Sandra Choi, who started working with him in the 1989 and soon took over designing the shoes. Choi still remains the creative director and designer of Jimmy Choo and has helped turn it into a red-carpet essential for Hollywood stars, writing one of the biggest fashion success stories of the modern era.

Carrie Bradshaw loved and lost her Choos in a memorable “Sex and the City” episode during the early 2000s. Beyoncé sang about them. They’ve also been a favorite of the British royal family (from Princess Diana to Kate Middleton and Meghan Markle) and worn by American first ladies on both sides of the aisle, including Michelle Obama and Melania Trump.  

Choo himself left the brand in 2001 as part of the company’s first sale to Phoenix Equity Partners, and Mellon departed in 2011 after the brand’s acquisition by Labelux. Jimmy Choo was purchased for $1.2 billion in 2017 by Capri Holdings, which in late 2024 will become part of Tapestry.

Jimmy Choo

Jimmy Choo Taps Wang Yibo as Global Brand Ambassador

"He embodies the essence of the Jimmy Choo man, confident and daring, with an inspiring zest for life," said…

Design E-commerce Lumens Widens Luxury Reach With Former Net-a-porter Chief Marketing Officer

In a statement, Lumens said the appointment of Dana Gers as its chief marketing officer was crucial to its…

Winona Ryder, the Ultimate ’90s Goth Girl, Fronts New Jimmy Choo Campaign

For the luxury footwear and accessories brand's fall 2024 campaign, the actress is lives up to her status as…

Sandra Choi on Crafting the Perfect Pump: The Story Behind Jimmy Choo’s Iconic Romy Heel

Jimmy Choo creative director Sandra Choi opened up about designing the brand's classic Romy pump.

Jimmy Choo Opens Design District Boutique, Marking Its Third Miami Location

The new store is located at 165 NE 41st Street.

Queen Mary of Denmark Embraces Quiet Luxury in Pieces by Bagutta and More During Royal Summer Tour With King Frederik

The royal couple toured one of the Baltic Sea islands on Tuesday.

Capri Sees ‘Softer Demand Globally’ as Q1 Sales Fall 13.2%

CEO John Idol said the company was "disappointed" by the results in a difficult luxury market.

Jimmy Choo Taps Victoria Song as Global Brand Ambassador and Face of I Want Choo Fragrance Line

Song has been a familiar face of the brand since 2018 when she was appointed brand ambassador for the Asia…

Queen Rania of Jordan Makes the Case for Two-Tone Dressing in Elie Saab Dress, Brigitte Macron Takes on Hosting Duties in Classic White Suit in Paris

The president and first lady of France hosted the royals at the Élysée Palace in Paris on Monday.

Behind Kendall Miles’ Success: The CEO & Designer Talks Mentors, Inclusion and Strategic Growth

Kendall Reynolds, the designer behind her Kendall Miles shoe brand, opens about challenges in the footwear…

Tamara Mellon Has Some Sage Advice for Rising Female Leaders

The longtime fashion executive encourages young women to cultivate a great network.

Dakota Fanning Favors Sinuous Tulip Designs on Oscar de la Renta Dress for ‘The Watchers’ London Photo Call

Fanning's look was curated by stylist Samantha McMillen.

Capri Holdings’ CEO ‘Disappointed’ With Fourth-quarter Results

The luxury house that owns Michael Kors, Versace and Jimmy Choo saw fourth-quarter and fiscal-year 2024…

Kelly Rowland Commands Attention on Cannes Red Carpet in Fiery Red Strapless Dress With Sweeping Train for ‘Marcello Mio’ Premiere

The singer attended the red carpet premiere of "Marcello Mio" on Tuesday.

Jimmy Choo Names Princess Gauravi Kumari Ambassador for India

She's the cofounder of the PDKF store in Jaipur and a member of the Jaipur royal family.