intimates
With $1M Investment, Intimates Startup Mindd Eyes New Categories
After launching in February and weathering 2020's worst, Mindd secured new funding and is looking to branch…
These Startups Are Trying to Solve Some of Fashion’s Biggest Problems
Fashion has a lot of problems to solve. Startups across the sector are tackling these challenges head on or…
WHP Global Expands Anne Klein Into Intimates
Anne Klein owner WHP Global is extending the brand through a licensing agreement with intimate apparel…
WWD Recommends
Made for Quarantine: Startup Helps Small-Busted Women Go Bra-Free in Style
Quarantine dressing is hands down the biggest fashion trend of 2020. This brand is aiming to add a degree of…
Good American, Mindd Launch Summer-Ready Swimwear and Intimates
It's tough to keep up with the Kardashians' ever-emerging product lines, but the latest drop from Good…
Behind ThirdLove’s Data-Driven Strategy to Survive COVID-19
Like many of the industry's DTC unicorns and apparel brands in general, ThirdLove has found itself hit hard…
World’s Largest Intimates Maker Dishes on Gen Z Coronavirus Buying Trends
Yossi Nasser, CEO of intimates manufacturer Gelmart, says shoppers have quickly transitioned from "business…
Another DTC Lingerie Startup Raises Millions as Victoria’s Secret Faces Misogyny Exposé
Direct-to-consumer intimates brand Cuup secured an eight-figure Series A round, while Victoria's Secret's…
Lingerie Losing its Luster? Panty Purveyor La Senza Stares Down Bankruptcy
Three of La Senza's vendors, claiming nonpayment, are trying to push the company into a liquidation…
Bali Takes Innovative Intimates to New Performance Heights
Bali's latest line of performance intimates promises to eliminate the two major ills in women's underwear…
Can a Bra Fix Your Posture? This DTC Brand Thinks So
Kinflyte, a new women's lifestyle brand, focuses on back-saving staples like bras and underwear.
This Kickstarter Brand Says You Can Wear its Intimates For Days Without Washing
Elemental Essentials' new line of socks, tees and underwear, made with patented anti-odor Zincore Technology…
Heist’s New Figure-Enhancing Compression Short Takes Cues from the Sydney Olympics
Heist's Lab12 is taking learnings on how women move and combining that with new technology and fabrications…
How This DTC Brand Helps Women Find Their Best-Fitting Bra
A deluge of direct-to-consumer brands has descended upon the retail marketplace, and personalization appears…
In the World of Women’s Intimates, Does Sexy Still Sell?
Direct-to-consumer brands pulling market share from Victoria's Secret prioritize women's comfort and the…