intimates
Inside Interfiliere Shanghai’s New Green Village
Sustainability is evolving from buzzword to mandate, but it still requires a serious lift to solidify it as…
Wacoal’s $85 Million Acquisition Signals Red-Hot Market for DTC Lingerie
Wacoal's paying $85 million for one of the hottest direct-to-consumer lingerie startups around.
Why This Intimates Producer Is Using AR in Product Design
IKAR is working with CGTrader and Magic Leap to incorporate augmented reality in its product design process.
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Intimates Startup Harper Wilde Adds New Bra Options
Indie brand Harper Wilde has added the sports bra and bralette to its range of intimates, bringing its style…
Touching Base: Q&A With Dana Telsey on the State of Intimates and Underwear
Telsey talks innerwear as outerwear, women founders promoting size inclusivity in bra brands and athleisure's…
Tween Lingerie Brand Gilly Hicks is in Pop-Up Mode Across the US
The intimates line from Abercrombie & Fitch's Hollister brand is expanding via pop-ups, side-by-sides and…
Why ThirdLove’s Taking its Online Approach Offline
ThirdLove is testing a store format to see what women want when they shop for bras, with a special focus on…
British Startup’s Open Skin Tone Database to Boost Nude-Color Inclusivity
Underwear startup, Heist, is opening up its data on global skin tones to give brands a leg up when it comes…
ThirdLove Continues to Expand Size Options
Digitally native bra brand ThirdLove has expanded its size range to 78 options for five of its best-selling…
Victoria’s Secret Debuts French Lingerie Brand Livy to Revive Stores, Sales
Victoria's Secret is upping its offerings with the introduction of French lingerie brand Livy, at select…
Men’s Shopping Habits Drive the Growth in Intimates Online
Direct-to-consumer brands are finding success in the men's underwear space by meeting their customers where…
Harper Wilde Joins Inclusive Movement, Adding 12 Sizes to Line
Direct-to-consumer bra brand Harper Wilde has expanded its size range, giving women more options for its…
Why Upstart Intimates Brands Look Nothing like Victoria’s Secret
Direct-to-consumer intimates brands are redefining the way consumers shop for underwear and established…
The Naked Truth About the Link Between Underwear and Health
The type of fabric consumers choose for their undergarments can impact various aspects of their health.
Lace Supplier Brunet Adopts a Handmade Aesthetic With Nouveau Leavers
Lace specialist Brunet launches Nouveau Leavers, a new collection that uses traditional methods to create…