intimates
Savage X Fenty to Open Stores Next Year
Just three years since its debut, Rihanna's popular lingerie label plans to open "multiple locations" next…
ThirdLove Challenges Nike With Activewear Expansion
Though the pandemic has heightened demand for activewear, the intimates brand said it has been developing the…
Walmart’s New Sugarcane Bras Top Out at Just $14
Plant-based fashion innovation just got a mass-market shot in the arm.
ThirdLove Teams with Dia & Co on Plus-Size Intimates
Women's intimates DTC ThirdLove and plus-size apparel marketplace Dia & Co have teamed up on an offering of…
Will Victoria’s Secret’s Public Debut Drag Sales Out of the Doldrums?
Martin Waters, CEO of the Victoria's Secret division at L Brands, will become CEO of the public firm when…
Playboy Makes a Play for Lingerie With Aussie Acquisition
Consumers buying into Hugh Hefner's provocative Playboy Bunny aesthetic now have new fashion and lifestyle…
Delta Galil Takes on New Intimates Business with Wolford, Adidas
Israel-based apparel manufacturer Delta Galil is ramping up business with global players just in time for a…
Delta Galil Merges Intimates Marketplace and Lingerie Line
Israeli fashion firm Delta Galil industries announced Monday that it is strategically merging two of its…
Victoria’s Secret to Spin Off from Bath & Body Works
Victoria's Secret has struggled to retain relevance amid a preference for inclusive brands eschewing a "sex…
Intimately’s Making Adaptive Undergarments for 600-Million-Strong Market: On Brand
The challenges inherent to creating adaptive apparel are real and complex, according to Emma Butler, founder…
Curve Settles into Digital Trade with Second Virtual Show
Following the first fully virtual Curve Connect trade show last September, the digital intimate apparel event…
What Valentine’s Day Looked Like This Year
The pandemic has caused massive disruptions to consumers' day-to-day lives, but there's still a place in…
How This Intimates Power Player Incubates Next-Gen DTC Brands
Funding and supply-chain expertise make for a potent cocktail when incubating startups in the intimates and…
ThirdLove Gives Fit Finder Quiz an Interactive Upgrade
The new interactive update comes two months before ThirdLove is slated to introduce a loungewear collection.
Dita Von Teese Teams Up With Playful Promises on Size-Inclusive Lingerie
The collaboration between burlesque star and plus-size lingerie brand is inspired by Von Teese's personal…