intimates
Victoria’s Secret Officially Owns Adore Me
It's the latest leap forward in the company's ongoing makeover.
Spanx Challenger Invests in Body Confidence
Trafilea, the parent of size-inclusive shapewear and intimates brands Shapermint and Truekind, has acquired…
Victoria’s Secret Just Bought a B Corp
Intimates "trailblazer" Adore Me will be a "growth vehicle" for the inclusive post-Angel lingerie giant when…
WWD Recommends
Walmart’s Clothing Makeover Continues
The mass merchant replaced its billion-dollar sleepwear and intimates line Secret Treasures with contemporary…
Victoria’s Secret Fashion Show Reboot in the Works
Company executives also discussed how the lingerie maker's new "market collection" could attract new…
Victoria’s Secret Wants to Shed Sex-Sells Image
The lingerie company might have a hard time leaving its reputation in the past but a new campaign aims to…
Adore Me Is Now a B Corp
Its ESG journey began three years ago.
Gap’s B Corp Brand Is Busy
Lulu who? Athleta's latest moves put the active label in prime position to grab market share and do little to…
It Was Only a Matter of Time Before Aerie Got Into the Shapewear Game
Research values the shapewear market at $3.8 billion by 2028. Aerie wants a piece of the action.
Torrid’s Inventory Up 60% as Plus-Size Retailer Rethinks Lingerie Line
The plus-size fashion retailer no longer expects its Curve label to reach the $500 million sales projection…
AEO CEO on Bloated Inventory: ‘We Are Taking Swift Measures to Reset’
The retailer shores up its finances after overestimating Q1 demand, and while denim is performing, cotton…
‘We See You, We Hear You’: Inclusion Now a ‘Competitive’ Priority, Research Shows
"Inclusivity is no longer a secondary consideration," according to Coresight Research senior analyst Erin…
Rihanna Reportedly Mulls $3B IPO for Savage X Fenty
The inclusive intimates brand has yet to make a final decision on an IPO and plans, including timing, may…
Victoria’s Secret Inks China JV
The joint venture advances the lingerie label's global repositioning.
Here’s How Much Freight and Supply Disruption Cost Victoria’s Secret
The intimates retailer saw third quarter net sales jump 6.5 percent to $1.44 billion, but freight and product…