NYX Picks Its Newest Beauty Vlogger of the Year
Awards $50,000 and a shot at a career in makeup artistry at its sixth annual FACE Awards Saturday night in…
The White T-shirt Beauty Brand
Social media is rife with bold beauty looks and party-hard lifestyles. Jennifer White seeks a different image…
YouTube’s ClothesEncounters Jenn Im to Launch Fashion Label
The direct-to-consumer collection, set to make its debut Aug. 22, will include styles inspired by her own…
ShopStyle Tech Enhancement Aims to Boost Instagram Stories Conversions
A new landing page tacked onto the "swipe up" function in Instagram Stories looks to make buying easier.
Elizabeth Olsen and Aubrey Plaza Discuss Insta-Obsession in ‘Ingrid Goes West’
The actresses, who star as a loner and a fashion blogger in the dark comedy, discuss their relationship with…
Anastasia Beverly Hills Gets Top Spot for Earned Media Value in Cosmetics
Tribe Dynamics' June 2017 report highlights the top-performing cosmetics brands and the revenue earned…
Social Studies: Weddings, Vacations, Drake Selfies — Oh My!
We break down the month on social media so you don't have to.
How to Deploy a Successful Influencer Campaign
Tim Sovay, chief operating officer of social media platform Creator IQ, sheds insight on how brands can best…
Marc Bouwer’s President and Influencer Paul Margolin Discusses Fleeting Online Fame
Paul Margolin ditched a short-lived modeling career to help Marc Bouwer start his company from the designer's…
Gucci Goes Far, Far Away With Fall Ads
The campaign was inspired by the science fiction genre from the Fifties and Sixties, including the TV series…
Ulta Beauty Adds Caffeine Buzz With Frank Body
Frank Body gained fame with social media postings and direct-to-consumer sales. Now the company is expanding…
Jewelry Brand Susan Alexandra Taps Instagram Stories for Sales
Susan Alexandra has found success in flash sales conducted via Instagram Stories and Venmo.
<b>Mery</b> Brings <em>Marie Antoinette</em> Style to the Digital Age
Don’t be fooled by the sweetness of Mery Racauchi’s pink and glittery designs—the Argentinean designer means…
Beyoncé Introduces Twins on Instagram
The "Formation" songstress revealed their names, Sir Carter and Rumi, one month after their birth.
Kendall and Kylie Jenner’s Brand Pushes Back Against Tupac T-shirt Lawsuit
T-shirts featuring Tupac with the celebrity sisters' initials are being characterized as properly bought…