Hugo Boss
Patrick Mahomes, Suki Waterhouse and More Front Boss, Jacquie Aiche’s New Time
The standout quarterback and singer join Naomi Campbell and Gigi Hadid in Boss' fall 2023 campaign, Jacquie…
Suki Waterhouse, Patrick Mahomes Join as Boss Ambassadors in New Campaign With Naomi Campbell, Maluma, Gigi Hadid
In August, it was reported that the sales for the company's second-quarter results were optimistic.
Queen Letizia Embraces Power Dressing in Red Boss Suit to Celebrate Spain’s FIFA Women’s World Cup Win
Spain's women's soccer team came out victorious against England.
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Despite Difficult Economics at Home in Europe, Hugo Boss Plans Record-breaking Year
On the back of a 20 percent increase in second-quarter sales, the German premium brand raised guidance again.
EXCLUSIVE: Boss Signs Formula 1 Driver Fernando Alonso as Brand Ambassador
The signing furthers Boss' long-term partnership with the Aston Martin Formula 1 team.
Hugo Boss Raises Target, Forecasts 5 Billion Euros by 2025
The German company had originally only expected to make 4 billion euros in sales in the same period.
Hugo Boss Targets Younger Consumers with Denim
The German brand is expanding its portfolio with Hugo Blue.
Dior Heads to Mexico, Hugo Boss Launches Blue, Foot Locker Taps WSS Leader
Dior will show its cruise collection in Mexico City, Hugh Boss launches Hugo Blue, Foot Locker recruits…
Hugo Boss to Launch Denim-skewed Collection Called Hugo Blue
The entry level men's and women's collection will hit retail stores next February.
Hugo Boss to Hit 4 Billion Euro Sales Target in 2023, Two Years Ahead of Schedule
The Germany company raised guidance for 2023 after a better-than-expected first quarter, during which sales…
Spread Is Berlin’s Answer to Individualized Streetwear
"Genzennials" can use a "creative toolbox" to personalize each garment with graphics, prints, embroideries…
Hugo Boss Signs On to Pakistan Accord
The fashion house joins Asos, H&M Group, Zara owner Inditex and others in supporting the International…
Hugo Boss Signs Pakistan Accord, Fashion Revolution Reflects on Rana Plaza
The Rana Plaza disaster marked its 10-year anniversary earlier this week.
Boss, NFL Team on Lifestyle Collection for Fans
The line will launch right before the NFL Draft April 27 to 29 in Kansas City, Missouri.
The Future of E-Commerce is in 3D, Web3 and AI
Fashion brands are turning to 360-degree views, metaverse try-on experiences and AI copywriting for Amazon…