Hoka
Why Hoka, FitFlop, White Mountain & Other Shoe Brands See Opportunity in the Kids’ Category
A steady flow of shoe brands have recently announced plans to launch or expand in the category.
Hoka Continues to Drive Sales Gains in Fourth Quarter & Full Year at Deckers Brands
Hoka continues its winning streak at Deckers Brands, helping its parent company post record revenue for the…
Vintage Deckers
Founders and long-tenured employees discuss the history and legacy of the company which has always been "more…
After Hitting $1 Billion, Here’s How Hoka Plans to Surpass Its Next Sales Milestone
"Ensuring we stay authentic and bring innovative solutions to improve performance is critically important…
Why Deckers Brands Is Allowing ‘Work-From-Home’ & More Inside the Company Culture
The company's chief people officer gives insight into its efforts to foster an inclusive culture.
Deckers Brands CEO Dave Powers Sounds Off on Running Two Billion-Dollar Brands and Big Opportunities Ahead
As Deckers Brands celebrates 50 years, CEO Dave Powers reflects on how the company has become a global force…
Bodega Adds Southwestern Flair to Hoka’s Tor Ultra Hiking Boots
For the Tor Ultra Lo, Bodega used tan, turquoise and purple cactus hues, and opted for a monochrome look with…
Hoka Running Hot for Deckers
Deckers Brands raised its 2023 guidance after third-quarter sales jumped 13.3 percent to $1.35 billion…
Walmart’s Copycat Problems Pile Up
The retail giant seems to have a pattern of behavior in trademark infringement lawsuits.
Gorpcore’s Big Business on StockX
Outdoor footwear brand Salomon beat out the usual streetwear suspects as the fastest-growing brand on the…
Deckers CEO: Hoka, Ugg ‘Don’t Really Need’ More Distribution Channels
The footwear company saw second-quarter net sales increase 21.3 percent to $875.6 million on net income of…
These Sneaker Brands Are Giving Nike, Jordan and Adidas a Run for Their Money
The Big Three brands face growing competition from rising sneaker threats, according to new StockX data.
Hoka Launches ‘Most Extensive’ Global Marketing Campaign Yet
The days of relying solely on word-of-mouth for growth are over.
Deckers Margins Intact Despite $100 Million Higher Freight Bill
The Hoka owner sees "opportunities" to hike prices to offset freight costs and will carry more inventory to…
Free People and Hoka Serve Up Summery Sneakers and Slides
The footwear features unique colors and prints inspired by FP Movement's S22 apparel line.