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Hoka

Nike Says Its Running Category Is On the Mend. But Is It Enough to Challenge Hoka, On and Asics?

Some analysts say it will take more than a running refresh to get the struggling athletic brand back on track.

Deckers Continues to Ride High Thanks to Hoka and Ugg

Net sales in the first quarter of 2025 increased 21.1 percent to $825.3 million.

How Robin Green’s Athlete Journey Informs Her Leadership Style at Hoka

Green was named president of Hoka in February 2024.

Deckers Wraps Up Fiscal 2024 With Record $4.2B in Sales

Net sales in the fourth quarter of 2024 increased 21.2 percent to $959.8 million.

Nike Could Be Losing Its Lead in Online Running Shoe Traffic, Similarweb Data Shows

Similarweb found that traffic to Nike.com's running shoe business has declined steadily since 2022.

Puma Warns of Softening Demand in 2024

The German activewear brand saw sales increase over the past year but also reported a negative fourth quarter…

Shuffle Board: Hoka Names President, Former DKNY CEO Joins VF Board

Robin Green joins Hoka as president while Caroline Brown has been appointed to VF Corp's board of directors.

Hoka and Ugg Help Deckers Achieve ‘Largest Quarter in History’

Net sales increased 16 percent to $1.56 billion in the third quarter.

Deckers CEO Dave Powers Reveals the ‘Secret Sauce’ Behind Hoka’s Brand of the Year Win at the FN Achievement Awards 2023

Hoka was honored with the Brand of the Year award at the 37th annual FN Achievement Awards in New York City.

Five Reasons Hoka Is Brand of the Year at the FN Achievement Awards 2023

Hoka's winning streak is showing no signs of slowing down.

The 2023 FN Achievement Awards Announces New Winners to Join Honorees Sam & Libby Edelman, the Adidas Samba, Roger Vivier’s Gherardo Felloni, Plus Many More

Footwear News has revealed the big winners of its highly coveted FN Achievement Awards.

Hoka Continues to Drive Deckers Brands in Q2, Ugg Returns to Profit

Shares for Deckers Brands were up nearly 10 percent on Thursday evening after the bell.

Nike Is Still Teens’ Favorite Brand — But These Hot Brands Are Catching Up

Nike is still the hottest shoe brand among younger shoppers, but other up-and-coming athletic footwear…

Survey: Nike Still Rules Back to School, But These 3 Brands Are Gaining Ground

On and Hoka are transcending their performance heritages and are seen as "on trend."

Hoka Continues to Drive Deckers Brands in Q1

Deckers raised its full-year guidance on Thursday after reporting another quarter of gains driven by…