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Ground Up

Kids’ Brand Ground Up Makes First Move to Diversify Beyond Licensed Character Shoes

The footwear company has released its first non-licensed design exclusively at Snipes.

Ground Up Brand to Launch 8 New Licensing Partnerships in 2023 With Mattel, Hasbro and Others

As part of its Mattel deal, Ground Up will have the chance to work with one of the biggest names in the toy…

Ground Up Launches First Collection of Character Sneakers With Kids Foot Locker

The casual sneaker styles feature Mickey Mouse, Disney Princesses, Minions, Spider-Man and other members of…

Why Disney, Nickelodeon & More Big Names Are Partnering with Ground Up Shoes

The shoe company has a full roster of collaborations planned for 2021.