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Generation Z

Gen Z Leans on Credit Card Rewards

Despite the high national credit card debt, Gen Z is funding their travels and other expenses through credit…

Disqo Teams Up With Do the Werq for LGBTQIA+ Consumer Insights Report

The consumer behavior report dives into evolving perceptions of brand influence, wokeness and boycotts.

Entrupy’s Annual Report Sheds Light on the Evolving Counterfeit Market

The technology company's findings highlight current trends, impact on the luxury business and influencing…

How Beauty Brands Are Appealing to the Gen Z Consumer

Orveon's executives share the best strategies for retaining Gen Z shoppers and insights into the future of…

Food Arguments Are Killing Gen Z Relationships

A recent study revealed that food arguments are a leading cause of relationship turmoil among Gen Z Americans.

Federal Student Loans Impact Gen Z’s Financial Stability

With the resumption of federal student loan payments in October, Gen Z is struggling to keep up with…

Kendra Scott’s Elisa Kicks Off a Multicollege Campus Tour

The "Hey, Elisa!" tour celebrates its Gen Z consumers and their love for the iconic silhouette.  

Here’s What Resellers Are Planning for NYFW, National Thrift Shop Day

After holding intimate swap events for the past two years, ThredUp is assembling a "Thrifting Suite."

New Study Reveals Driving Forces Fueling Rise in Gen Z Entrepreneurship

A new report by Square reveals how Gen Z entrepreneurs look at success, the challenges they face and what the…

Near Half a Million ThredUp Clean-out Kits Ordered via RaaS

Here comes the teal polka dots.

Study Reveals Why Some Customers Will Keep Choosing Specialty Stores Over Big-box Convenience

A Faire and Wakefield Research study looks at how a shift in consumer values has impacted behaviors.

AI Captures the Intrigue of Small Business Owners

A Microsoft report finds that small businesses are interested in the opportunities AI can provide.

EXCLUSIVE: Ganni Partners With Parade for Its First Size-inclusive Intimates Collection

The limited-edition collection features Ganni's archival prints and bright colors in Parade's comfortable…

Klarna Is Looking Toward the Future With Its AI-powered Shopping Tool

Klarna announces its new AI product recommendation engine and looks toward the future of shopping.

Gen Z and Millennials Are Losing Friends Over Spending Habits

Credit Karma's recent study finds that younger consumers value making friends with similar incomes to avoid…