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Gen Z
Supply Chain Commerce and the Green Imperative
We are in the midst of a real-time, seismic shift as consumers transform expectations of global supply and…
Walmart Enters the Metaverse in Latest Gen Z Play
The retail giant joins the likes of Nike, Tommy Hilfiger, Pacsun and Ralph Lauren in teaming with online…
Forever 21 CEO: ‘We’re Trying to Move Away From Being a Fast-Fashion Brand’
Winnie Park shared how the brand is courting Gen Z consumers with new circularity initiatives and a presence…
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DTC vs. Marketplaces: Which Do Millennials and Gen Z Prefer?
A recent survey investigates the shopping habits of younger consumers and what motivates their behavior.
TikTok’s ‘First Family’ Will Launch 2 Brands This Year
The family of Gen Z social media superstars Charli and Dixie D'Amelio created its own brand house with $6…
Gen Z’s Shopping The RealReal to Nail Y2K Style
The premium consignor's latest luxury resale report reveals what's going on with the coveted cohort and…
Genesco CEO: ‘This Is an Incredibly Transformative Time’
For footwear group Genesco, the pandemic has been a period of change.
Miniskirts and Trousers Vie for a Slice of Denim’s Market Share
Denim's biggest rivals this summer are miniskirts and trousers, according to new data from Edited.
Pacsun Celebrates Denim Relaunch With NYC Party
The "VIP launch party" included a performance by the Gen Z pop star Grace VanderWaal.
Gen Z Driving Luxury’s Evolution
Luxury is following in the footsteps of Gen Z, according to CEOs serving the premium sector.
Is ‘Pamcore’ the Next ’90s Fashion Reboot?
From corsets to PVC, Gen Z consumers are taking style cues from Pamela Anderson's '90s aesthetic.
Here’s Why It Matters That Brands Market Directly to Gen Z
Brands and retailers believe Gen Z is the future. But it's not just treating them well that will lead the way…
Inflation and Supply Chain Turmoil Drive New Home Goods Trends: Report
As supply chain woes and inflation continue to soften the home goods retail market, consumer attitudes and…
Forever 21’s Calling Barbie Girls Everywhere
Forever 21 is the latest retailer to tap into Gen Z's obsession with nostalgia by creating a collection with…
Shein, Crocs and Columbia Get Gen Z’s Vote, Survey Says
Meanwhile, a new college-aged brain trust is helping retail crack the code on Gen Z.