Gen Z
What Brands Need to Know About Reaching Gen Z
Gen Z's teens and college kids see the internet as an indispensable part of life, love shopping in stores and…
Millennials, Gen Z Want Influencers to Care About Causes, Not Trends
A new report says spending on top-tier influencers might be in vain as young buyers believe those with…
More Than 63 Percent of Gen Z Shops for Clothes on Amazon
Overall, more consumers are shopping regularly for clothing online, and these are the categories they're most…
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Why It’s Imperative to Connect with Gen Z on Social, Sustainability Issues
While older generations may not have paid attention to, issues like factory conditions and pollution, younger…
How a Marketing Firm Run by Gen Z Fine-Tuned Levi’s New Retail Concept
Tubeconnect founder Charles Bahr shares how his company serves as a sounding board for brands with hopes of…
Next-Gen Luxury: What Millennials and Gen Z Want
Consumers in the millennial and Gen Z demographics approach luxury on their own terms. Here's what they're…
Payment Plans Bring Luxury Within Reach for 24 Percent of Shoppers
Klarna polled 1,000 consumers to understand their shopping behaviors and gauge the impact of flexible payment…
Research Shows Millennials, Gen Z Eager to Spend on a New Commercial Holiday
Younger consumers say they'll spend on travel, dining out and experiences to celebrate a "me-centric" holiday…
China’s Gen Z Teenagers Spend More and Worry Less Than You Do
China's Generation Z are confident, carefree and spend over $7,000 a year on luxury goods - even before they…
Catering to Gen Z Is a Balancing Act of Activism and Selfies
Gen Z is proving to be a complex and rebellious generation with a consumer language all their own.
Sustainability is Starting to Make Inroads With Consumer Buying Decisions, New Survey Reveals
Many brands have pushed their sustainability quotient in recent years as an important marketing tool, and it…
How Gen Z is Redefining Influencers and Retail
If the children really are our future, brands and retailers better be prepared to have a digital relationship…
Teens Flock to Crocs, While Nike’s Mindshare Drops
Piper Jaffray's semi-annual teen survey sheds light on what Gen Z's buying—or not.
To Court Millennials and Gen Z, Brands Need Visual Search
Younger consumers, whose buying power is on the rise, are open to new technologies that facilitate the path…
Walmart Wants to Woo Gen Z With Everlane-like Line, But Will They Bite?
Rumor has it that Walmart has its eye on Gen Z with a direct-to-consumer line of basics that will give…