Gen Z
Gen Z’s Sneakerheads Have Shoe Sellers Rolling Out New Kicks Faster Than Ever
Shoe companies are chasing Gen Z sneaker aficionados with ever-faster pace of new releases, leaving smaller…
BOPIS Adoption Rates Show Gen Z Loves a Sure Thing
More than 40 percent of Gen Z and young millennials like that BOPIS confirms product availability before they…
Survey: Consumers Expect More from Online Shopping Than Ever Before
Most consumers now expect five-star experiences from brands and retailers, both online and in-store, and…
Gen Z Consumers Favor YouTube Over Facebook When it Comes to What Influences Them
Gen Z consumers are influenced by online platforms, but Facebook is far from the top of their list.
Report: E-Commerce Hasn’t Replaced Traditional Retail, Even for Millennials and Gen Z
While the rise of e-commerce has undoubtedly changed the retail landscape, physical stores still have a…
Half of Millennials and Gen Z Will Abandon Unsustainable Purchases
If brands and retailers want to appeal to millennials and Gen Z, it's go green or bust.
3 Fashion Takeaways From Coachella
Coachella wrapped up Sunday, leaving behind lessons to learn about Gen Z and millennial fashion trends.
Connecting With Gen Z Through Video Shopping, Streetwear and Blockchain
Dropp.TV's platform gives content creators a place to connect with screen-obsessed young consumers in search…
Is Gen Z’s Affinity for Amazon on the Decline?
A new survey of 4,000 U.S. consumers indicates that Amazon may not be quite so popular with teens after all.
Nearly 75% of Gen Z Women Discover New Brands on Amazon
All signs point to Amazon's tightening grip on young, impressionable shoppers.
This Startup May Have Cracked the Code on Gen Z Shopping
Dote has raised $23 million to build a shopping experience just for the social-happy, mobile-obsessed young…
Vans, Lululemon, Amazon are Most Popular Among Teens, Report Finds
Piper Jaffray release its semi-annual survey on teens looking at what they buy, the brands they love and the…
Revolve Courts Gen Z With Newly-launched Site
The Revolve Group launched its newest venture this week: an e-commerce site called Superdown, which caters…
To Woo Millennials and Gen Z, Brands Play the Long Game
At Shoptalk Daniella Vitale of Barneys and Marc Rosen of Levi's talked building brand loyalty in millennial…
Why It Matters That Teens Love ‘Brands’ More Than ‘Fashion’
A closer look at data on teens' favorite brands and spending habits offers insight into how brands and…