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In New Retail Landscape, Brands Can Connect Through Gaming

In recent weeks, 41 percent of consumers have been playing video games more than before the COVID-19 outbreak.

Puma Takes a ‘Sock-Like’ Approach to New 3D-Knit Gaming Footwear

The Active Gaming Footwear style from Puma features three gaming "modes" to provide the support that esports…

Gaming Goes Luxury with Louis Vuitton’s New League of Legends Collection

Faithful fans of the League of Legends video game now have a luxury line devoted to the franchise.

These New Vibrating Sneakers Give Gamers a Multi-Sensory Experience

A new footwear solution allows gamers to "feel" the sounds of their favorite video games through the soles of…

Levi’s Teams with Dance App to Plug 4-Way Stretch Jeans in China

Levi's blurs the line between reality and digital with its new collaboration with China's QQ Dance.