gaming
Chow Tai Fook Debuts at Bilibili World, China’s Largest Anime, Comics and Gaming Expo
The space showcased the jeweler's collaboration with Black Myth Wukong, Clot and Chiikawa.
Givaudan Launches Guardians of Memories Game on Roblox in the U.S.
It was created to raise awareness of perfume creation among Gens Z and Alpha.
EXCLUSIVE: With Milan, Paris and Tokyo Over, Are You Ready for World Fashion Week?
Tech entrepreneur Evelyn Mora is out to create an online, "always-on" and gamified commerce and experience…
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Coperni Fall 2025: Ready Player One
Sébastien Meyer and Arnaud Vaillant staged their show in the midst of a 24-hour LAN party.
EXCLUSIVE: Coperni’s Next Paris Fashion Week Show Will Feature 200 Gamers
The tech-friendly brand plans to stage an old-school LAN party at the recently inaugurated Adidas Arena.
DKNY Unveils Limited-time Collaboration With FashionVerse Mobile Game
FashionVerse had a partnership with Michael Kors earlier this year.
Coach Leaps Into GamingWith Spring 2024 Collection on Roblox and Zepeto
Coach is bringing its "Find Your Courage" campaign into the immersive and social avatar space.
Jordan Bentley Opens Hypland Store in L.A.’s Little Tokyo: A First Look
The L.A. native has been unifying the world of streetwear, anime and gaming.
How Roblox Is Coming for Real-world Retail
Roblox's Winnie Burke talks to WWD about fashion's trajectory in the virtual world and the platform's moves…
Adidas Talks Virtual Fashion, New Gaming Business Unit and Its $20,000 Virtual Roblox Necklace
Who says the metaverse is dead? Adidas' collaboration featured a virtual necklace that nabbed $20,000 on…
Preview of ‘Next-gen Fashion Gaming’ on Show in Berlin
Berlin-based fashion gamers have been working with German designer Esther Perbandt. A collaboration that will…
Can Gaming Help Coachella Get Its Mojo Back?
Amid Coachella's fight to stay relevant, the music fest expands its Fortnite footprint with virtual stages…
Hugo Boss Turns to Roblox to Capture Gen Z
The German fashion company has launched a Roblox experience in an effort to interest younger consumers in its…
Ready, Player One? Gaming’s Influence on Fashion to Persist
Experts gathered at Fashion Group International's tech summit to discuss how gamification impacts consumers'…
Michael Kors Teams With FashionVerse, a Mobile Fashion Game
Players will experience a new scene each day inspired by the life of the Michael Kors woman.