fragrance
Givaudan, Coveteur Collaborate on ‘Behind the Bottle’ Campaign
The collaboration highlights the diverse backgrounds of Givaudan's perfumers.
EXCLUSIVE: Ralph Lauren Fragrances Debuts ‘Sisterhood of Leaders’ Film
As part of its "Lead Like a Woman" initiative and its Woman by Ralph Lauren fragrance, the video aims to…
Huda Beauty’s Plan to Disrupt the Fragrance Industry
"We want this to be a whole layering experience. We're all made of so many layers."
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IBM and Symrise Create Fragrance With Artificial Intelligence
Two 2019 launches from O Boticário used the AI technology during the development process.
The Smell Test: Gabrielle Chanel
Our panel puts Gabrielle Chanel—billed as No. 5 for Millennials—to the test.
Dsquared2 Revamps the Brand’s First Fragrance and Introduces a Women’s Version
The new scent is launched exclusively with Harvey Nichols.
Parfums Caron Changes Hands
Alès Groupe has sold the storied French fragrance house to Cattleya Finance for 29.9 million euros.
Joya Implements ‘Quick Strike’ Launch Strategy
The fragrance brand's initiative takes inspiration from the "quick-drop" merchandising strategy of streetwear…
Alcohol-Free Fragrance Brand Hermetica Begins Off-Line Expansion
The brand is entering Bloomingdale's and opened its first boutique in Paris.
Pitti Fragranze Weighs in on the State of Artisanal Fragrances Business
Italian demand of European indie brands has increased 20 percent in the last four years, boosted by the…
New Life for Perfumania
Emerging from Chapter 11 in a swift manner, a streamlined Perfumania has a bold new look focused on…
Goutal Paris Combines Brand Heritage With Modern Look
The brand, previously called Annick Goutal, aims to grow its footprint in the niche fragrance category.
Huda Beauty Said to Be Adding Subbrands
The company's upcoming collection of four fragrances is said to be part of its first subbrand.
Kendall Jenner Unveils New Moschino Scent in Milan
The model strutted the brand's catwalk holding the giant, teddy bear-shaped bottle of the Toy 2 fragrance in…
Ferragamo Relaunches High-end Fragrance Series, Introduces New Scent
The fashion house relaunched its premium fragrance offer with the 11-item Tuscan Creations line celebrating…