fragrance
Rebecca Minkoff Is Launching Fragrance
The brand has a new beauty licensing deal.
Brands Seek Fountain of Youth, Court Gen Z for Future
Retailers and brands continue to market to younger and younger audiences, even though older people have more…
Diptyque Is Making Scented Tattoos
The Parisian luxury fragrance maker is going beyond Baies candles to attract a younger consumer set.
WWD Recommends
Is Ciara Launching Her Own Beauty Line?
"It's been a lifelong dream of mine to do something in the beauty space, and there are lots of cool things…
Kim Kardashian and Kylie Jenner Are Making a Fragrance Together
The beauty moguls are creating a trio of scents that give a nod to Jenner's signature pout.
Disney Is Turning ‘The Little Mermaid’ Into a Fragrance
Fittingly, it smells like the beach.
Ariana Grande Reveals ‘Thank U, Next’ Fragrance
The fragrance is named after the singer's hit song and album.
Cosmopolitan Getting Into Fragrance With Ashley Benson as Face
Eau de Juice is the magazine's first dip into beauty and its partner Luxe Brand's first deal with a magazine.
Joseph Quartana and Mute to Launch 4’33” Candles
The Six Scents founder developed scented candles inspired by John Cage's 4'33" to launch with record label…
Molton Brown Debuts Luxury Fragrance Collection
The brand shifts its focus while also eyeing expansion in Japan and elsewhere in Asia.
Armani Beauty to Be Main Sponsor of Upcoming Venice Film Festival
To mark the partnership, the label will also launch a limited edition of its signature Lip Maestro product.
Master Perfumer Olivier Cresp Talks Fragrance Addiction
He and his daughter Anaïs have developed a niche perfume line, called Akro.
Bulgari Fetes New Scent, Outlines Strategy for Fragrance Business
The Roman jewelry house staged an event in Como, Italy, to introduce the Tubereuse Mystique fragrance, the…
Harvey Nichols Brings In Vapor Machines, Scented Smoke Rings in Fragrance Installation
The summer-long installation will feature perfumes from four fragrance brands.
Valentino and L’Oréal Host ‘Born in Roma’ Ball
The fete was held in the Italian embassy of Paris.