First Insight
Here’s What’s New in First Insight’s Voice of the Customer Analytics Platform
The expanded First Insight Voice of Customer Analytics platform includes InsightConnect API, Digital Line…
Wolverine’s Next Innovation Move: Customer-Driven Assortment Optimization
Wolverine Worldwide has integrated First Insight's Voice of the Customer solution to increase speed to…
Why Demand Planning Must Be More Than a Gamble
The time is now for retailers to make bigger bets on technology and treat demand planning as a science…
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Apparel Is Banking on Smart Tech to Help Reopen Retail Locations
As shoppers return to stores, apparel retailers must offer engaging and contactless technologies to meet…
Why Shoppers Balk at Hitting Your Fitting Room
Though stores are starting to reopen, it won't be smooth sailing for anyone selling clothes.
Rough Reality for Malls and Department Stores: Shoppers Still Feel Unsafe to Return
Retailers attempting to instill a sense of safety must "go beyond offering gloves and masks at the door,"…
Consumer Input is Key for Navigating COVID-19 Demand Changes
COVID-19 is changing how companies are conducting buying and demand planning, potentially ushering in more…
Shoppers Can’t Wait to Hit Your Stores—and Here’s When They Want Them Re-Opened
Despite rising concerns about the coronavirus pandemic, consumers are eager to emerge from quarantine and…
Coronavirus Spread Stokes Consumer Fears Over E-Commerce Orders from China
As coronavirus panic continues to mount, consumers are looking at their shopping behaviors with a critical…
Arming The Merchant Prince with Data
Thanks to the internet, the pressure's on for retailers to hone both speed to market and accuracy—and data…
How Data Helped rue21 Avoid Becoming a Retail Cautionary Tale
It's not often you hear about retailers coming back from the brink, but Rue21 was able to do just that thanks…
Big Data Can Make or Break a Product—Here’s How to Use it the Right Way
Gretchen Jezerc, SVP of marketing at First Insight Inc., said there is inherent risk in launching new…
Baby Boomers and Gen Z Stand at Opposite Ends of This Spectrum
Baby Boomers hold the most old-fashioned views on sustainability, even more so than the Silent Generation.
Why First Insight Added Attribute-Level Analytics to Product Decision Platform
First Insight's customer analytics platform's latest upgrade increases its ability to more accurately reflect…
Recognizing & Capitalizing on Winning SKUs
How First Insight uses predictive analytics into the merchandising process to help drive apparel and footwear…