Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
Meet Facebook’s New Video-Based Ad Option Named Collection
The company looks to secure its share of marketing from competitors such as Snap Inc. with its latest product…
Influencer Campaigns Becoming More Essential to Brand Marketing
Forty-one percent of brands surveyed have seen more success with an influencer-marketing campaign than…
Facebook Virtual Reality App Reveals Retail Opportunity
The social media platform's foray into immersive content proves consumer readiness for the new technology.
Facebook Takes Messenger Day Global
The competition heats up as features similar to Snapchat Stories crop up to stunt Snap Inc.'s growth.
Facebook Proves Useful Tool in Zulily Marketing Efforts
About two years in, Facebook Messenger and now Live have helped the flash-sale site get closer to its…
Facebook Looks to Ramp Up Ad Effectiveness Online, In-store
Leaders from Glossier, Casper, Facebook and Segment spoke on a panel at Saks Fifth Avenue.
X Out Names Cameron Dallas as Its New Face
The brand will tap into the social media star's enormous following to spread the word about its one-step acne…
Facebook’s Mark Zuckerberg Weighs In on a Better World, AI and News
In a 5,000-word post to his Facebook page, the tech mogul pushes for a more connected future.
Amazon’s Hidden Growth Center: Advertising
Analysts estimate that Amazon pulled in more than $2 billion in advertising revenues in 2016, including…
Instagram Live Makes Fashion Week Debut
Instagram head of fashion partnerships Eva Chen shares how to win at live video during fashion week, plus…
Michael Kors Facebook Study Connects Ads with In-Store Visits
The first published study of Facebook's offline conversions ad tools found a 31 percent increase in…
Levi’s Joins Tech Companies in Opposing Immigration Ban
The San Francisco denim firm joined Google, Apple and Facebook in opposing the executive order, saying that…
With IPO, Snapchat’s Race With Instagram Heats Up
Although Snapchat introduces obvious comparisons to Instagram, the Facebook-owned platform leads in users and…
Facebook Ad Revenues Up 53 Percent
The social media giant is winning on mobile advertising and pushing full steam ahead into video.
Lapo Elkann Takes Step Back from Social Networks
The Italian entrepreneur announced his temporary exit from social media with a post on Instagram and…