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Extra Butter

How Asics Pulled Off the Most Ambitious Collaboration in Company History

Insight from all seven retail partners involved in the Gel-Cumulus 16 Tomo.

Extra Butter Taps Adidas Alum Manne Gonzalez as Chief Operating Officer

Gonzalez has also held roles at Dr. Jays, Packer Shoes and Stashed.

Top Sneaker Retailers Predict Storytelling Will Thrive + Consumers Will Demand More Innovation in 2025

"The sneaker industry has been in a bit of a reset for the past 18 months and it'll look to come out of it by…

Here’s Why Asics Is So Valuable to Retail — and Always Has Been

The brand's key retail partners weigh in.

Puma Retailers Love the Brand’s History and Consumer Engagement

Retailers talk with FN about why they are fans of the brand.

Cat Footwear Teams Up with New York Retailer, Extra Butter

Cat Footwear debuts a collaboration with New York City retailer Extra Butter in time for the holidays. The…

Herschel Supply and Coca-Cola Launch Travel Accessories

Share a Coke and a Herschel. For Spring ’16, the accessories brand teamed up with Coca-Cola for a line of…

Sperry and Extra Butter Hit the Course

Sperry is teeing off again with Extra Butter, the New York City-based premium retailer, with a Spring ’15…