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Diesel

Diesel and GR8 Put Artists Front and Center in New Collaboration

Diesel and GR8 founder Mitsuhiro Kubo plugged into the creativity of eight artists and designers for their…

What to Watch: New CEOs at Italian Brands

How will the new leaders steer luxury companies out of the doldrums caused by the coronavirus pandemic?

The Women In Denim: Barbara Gnutti

In this Q&A, Barbara Gnutti, CEO of EFFE-BI SRL, discusses the importance of absorbing denim knowledge from…

Diesel Introduces Green Label Sustainable Denim Styles for Fall

Diesel unveiled a Green Label collection for Fall/Winter 2020 that features five new denim styles that reduce…

Diesel Opens the First of 10 New Stores in Russia

Diesel is expanding its retail footprint in Russia with a new Moscow flagship and plans to add more wholesale…

Diesel Joins Better Cotton Initiative

Italian denim brand Diesel has taken a further step in its sustainability commitment by joining the Better…

Short Takes: Onward With ‘Collective Action,’ Virtual Fashion Shows

G-Star Raw, Diesel and more are injecting circularity into their lines for fall, while industry groups are…

Experts Doubt Efficacy of Antiviral Technology in Diesel Denim

Diesel's antiviral denim was questioned by health experts in a Business Insider article, claiming it doesn't…

Diesel Inks New Deal to Feature Exclusive Anti-Viral Technology in Jeans

Polygiene's ViralOff antiviral technology will be applied to a selection of Diesel's Spring/Summer 2021 denim…

Diesel’s Creates Immersive Experience for Buyers with New Digital Showroom

Diesel and parent company OTB are putting their own spin on digital showrooms and the result is right on…

Diesel Opens Doors on Digital Showroom

The fashion brand introduces Hyperoom, its next-generation fashion buying platform.

12 Pride Items You Can Buy to Support the LGBTQ+ Community

From jean jacket to sneakers, fashion brands are stepping up with Pride collections that support LGBTQ+…

Diesel Launches Antimicrobial Unisex Capsule Collection

Diesel releases a new unisex collection of tees and jeans with antimicrobial, antibacterial properties and a…

Diesel Streamlines Omnichannel Experience as Online Demand Spikes

Diesel aims to streamline its omnichannel experience and ramp up B2C efficiencies with a new digital…

Diesel Debuts Omnichannel Strategy

Backed by the in-house designed operating model Moon, the new strategy is aimed at enhancing the brand's…