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denim
New Denim-Washing Technique Cuts Water Use by 90 Percent
Fast Retailing, which owns Uniqlo, has developed a new washing technique for jeans that cuts water use by an…
How Levi’s Rode Authenticity, Sustainability and Equality to Four Straight Quarters of Growth
Levi's Global Brands CMO Jennifer Sey told a Brandweek audience the denim brand's authenticity has…
Omnichannel Growth Buoys Levi’s Revenue and Income in Third Quarter
Strong showings in wholesale, retail and direct-to-consumer lifted Levi Strauss & Co. to a 45 percent jump in…
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Orta Commits to 100 Percent Sustainable Cotton by 2050
Orta Blu hosted an event in New York City this week to promote its continued commitment to sustainable raw…
Denim’s Ongoing Evolution Sparks New Interest With Consumers
Despite the inroads athleisure has made, nearly three-quarters of consumers say denim is their first choice…
NPD: US Denim Sales Climb as the Industry Places Priority on Comfort
Gains in both women's and men's denim helped grow the U.S. industry last year, according to a report by The…
Paige Steps Past Denim With First Women’s Footwear Collection
Paige, a producer of premium denim and apparel, has released a new collection of shoes designed to complement…
7 For All Mankind Introduces Expanded Sizing For Women
7 For All Mankind is adding additional sizes to its denim collections as it gears up to introduce its fall…
NYDJ Puts Size-Inclusive Heritage Front and Center in 15th Anniversary Campaign
NYDJ celebrates its 15th anniversary with an ad campaign featuring five women with diverse backgrounds and…
Women’s Pants Pockets Have Not Evolved With Modern Demands
Women's pockets are smaller than a man's on average, say researchers in a study of 20 US brands.
Denim and Athleisure Battle it Out for Back-to-School Spend
Rather than capitulate to the jogger/yoga pant trend, denim makers are appealing to young consumers with…
Here’s How C&A Made the “World’s Most Sustainable Jeans”
Looking for something to go with C&A's "world's most sustainable T-shirt"? The "world's most sustainable…
Trump’s Trade War is Killing American Blue Jeans
European customers are cancelling orders for US-made jeans because of the 25 percent tariff the EU slapped on…
Innovation and Culture Shifts Drive Increases in Global Denim
Product newness and an increasing global customer proves denim is growing in popularity everywhere from South…
Sourcing Shifts Take Hold in Denim Amid Trade Conflicts
The upheaval in global trade seem to clearly be having an effect on where countries source the most American…