Denim Première Vision
Mills Deliver Fabrics for Denim’s Current Fashion Cycle
Denim Première Vision met the needs of denim pure players and fashion designers alike with five key fashion…
Optimism Sells: Why Brands Should Bring On the Positive Messaging
Optimism may be the best way for fashion brands to get millennials and Gen Z's attention, since positive…
Wild and Tame Denim Trends Coexist at Denim Première Vision
The Fall/Winter 19-20 trends presented at Denim Premiere Vision Wednesday in Paris embrace spontaneity.
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Denim Première Vision Looks to Incite Creativity with New Roving Show Concept
Première Vision S.A director Guglielmo Olearo shares how Denim Première Vision is evolving to support the…
Denim Première Vision Shakes Up Format, Location and Leadership
Denim Première Vision is addressing the denim industry’s innovation and transformation with a new format…
What’s Next for Denim Culture?
Gen Z’s stance on political and social topics greatly influences the brands and companies they support. “This…
The Best of Denim Boulevard’s Première Vintage Market
For a third season, Denim Boulevard provided a stock of vintage denim for Denim Première Vision’s Vintage…
10 Denim Trends You Need to Know for S/S ’19
The days of vintage-inspired washes and heritage workwear are numbered. The Denim Première Vision fashion…
Denim Through the Lens of Avant-Garde Fashion Designers
Denim Première Vision presented denim through the eyes of avant-garde designers. The trade show invited eight…
Recycled Denim and Wearable Technology Intersect at Denim Première Vision
Denim Première Vision celebrated a decade of denim last week in Paris with a roster of exhibitors that…
How to Make a Successful Collaboration
“There’s a recipe to a good collaboration,” said Jonathan Barban, senior menswear designer for Lacoste…
Are You Ready for Unicorn Denim? Spring/Summer ’19 Trends at Denim Première Vision
Denim takes a rest from vintage influences for Spring/Summer ’19, allowing for a new wave of refinement and…
11 Ways the Denim Supply Chain Tackles Sustainability
There isn’t one way to define sustainability. Denim mills and trims suppliers at Denim Première Vision in…
Denim Première Vision Wants to Be a Resource for All
For 10 years Denim Première Vision has been a witness to the denim industry’s evolution. The upcoming edition…
Denim Première Vision Launches a Consumer-Facing Event
Street style’s influence is spreading to trade shows. To celebrate the 10th anniversary of Denim Première…