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Denim Première Vision

This Brand Says Perfection is an Overrated Quality for Sustainable Denim

By embracing sustainable fibers and their imperfections, Weekday urges consumers to reconsider how they view…

Utility and Comfort Lead Trends at Denim Premiere Vision

Garment and finishing companies are making a case for utility, streetwear, luxury and the hybridization of…

Thoughtful Denim Design Begins With Pattern Making

Pattern maker Alessio Berto shares why the traditional art form continues to be a valuable asset in the…

Millennials’ Love for Experiences is Even Changing Denim Fits

Italian designer Lucia Rosin says millennials' nomadic lifestyles are forcing denim brands to rethink fabric…

At Denim Premiere Vision in Milan, the Focus is on Sustainable Comfort

The connection between fashion and sustainability is under the microscope at Denim Première Vision.

Denim Première Vision to Spotlight Eco Responsible Denim in Milan

Denim Première Vision is on the move again this spring with a renewed focus on fashion that intertwines with…

The Benefits of a Circular Economy in Denim Outweigh the Hurdles, Experts Say

The buzz about circularity in the denim category grows louder as proof of concepts successfully launch at…

Denim Premiere Vision Reinforces Responsible Design in London

For international trade show Denim Première Vision, London was a prime location to introduce an equal focus…

Streetwear Set to Get Smarter with Performance Fabrics and Design

The outdoor and performance markets are influencing streetwear trends for Fall/Winter 19-20.

The Denim Shapes and Silhouettes of Spring/Summer 2020

The Spring/Summer 2020 forecast by Denim Première Vision, highlights denim with new silhouettes, elements of…

Denim Premiere Vision Urges Designers and Mills to Break the Nostalgia Rut

Denim Première Vision sent a clear message to the denim industry to stop relying on the past.

London Calling: The Ins and Outs of London’s Denim Scene

Before you go to Denim Première Vision in London, check out our list of not-to-be-missed denim shops…

3 Industry Events Denim Heads Need to Know This Fall

The global denim calendar is filling up this fall with industry events that aim to unite the denim supply…

What Will It Take to Scale Post-Consumer Recycled Denim?

Industry insiders discuss the best practices to scale and promote post-consumer recycled denim.

Better Practices and Design Fueled New Concepts at Denim Premiere Vision

Denim Première Vision was a hotbed of new concepts, technology and branding.