denim
Boy Meets Girl and Strawberry Shortcake Partner on Unisex Back-to-school Collection
The lineup features an adaptive, upcycled denim jacket.
Parke Arrives in SoHo, Doubling Sales From Earlier NYC Debut
More than 2,000 eager shoppers lined up around the block to show their support for Chelsea Parke Kramer and…
AG’s Spring 2025 Collection Is Inspired by the Sea
The collection exuded an effortless, worn in feel with fabrics and textures meant to mimic elements of the…
WWD Recommends
EXCLUSIVE: Cindy Crawford Fronts Good American’s First ‘Icons’ Campaign, Talks Supermodel Legacy
"I love the fact that Good American is committed to representing women of all shapes and sizes," Crawford…
EXCLUSIVE: Lily Aldridge Models Sexy Johnny Was and Sasson Jeans Collaboration
The California brands are teaming up on eight denim styles out Sept. 6.
Jeremy Allen White and Calvin Klein Reunite for Fall 2024 in Americana-inspired Underwear and Denim Campaign
The brand's first campaign with White became a viral sensation on social media.
Wrangler Launches Inclusive Women’s Jeans Line Bespoke
Bespoke is developed by women for women, with a special focus on the perfect fit based on in-depth research.
Gap CEO Mark Breitbard on How the Brand Is Continuing to Reinvigorate With Latest Campaign
Breitbard spoke to WWD about Gap's latest denim campaign with global pop star Sivan.
Still Here Gets Colorful With New Dressing System
The New York denim brand is introducing a line of standard-issue basics, starting off with "The Shirt."
Target Plans First Chain-wide Denim Take Back Event
In exchange, consumers will receive a discount code to use toward a new denim apparel purchase.
L’Agence Has a New Store Concept: The Jean Bar
Jeff Rudes, creator of J Brand jeans and cofounder of L'Agence, is leaning into a new old trend.
Back-to-school Sales Trends Led by Personalization, Sustainability and Denim
Aside from operational strategies, fashion trends are also evolving this b-t-s season.
Gucci Maps Out Sustainability Progress
The Italian brand will disclose on Monday the 2023 Gucci Equilibrium Impact Report outlining the advancements…
L.A. Denim Veteran Jerome Dahan’s New Menswear Label Is Inspired by His Own Custom Wardrobe
The cofounder of 7 For All Mankind and Citizens of Humanity has been working on a new brand sewn in Los…
Khloé Kardashian Stars in Good American’s New Khloé Jean Campaign Highlighting Her Sense of Style, Individuality and More
The Good American cofounder fashioned denim pieces for the brand's latest campaign.