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Attract Plus Size Shoppers, It’s Going to Take Personalized Marketing
Walk past any apparel store, look at most any Instagram fashion feed or check out a women’s runway show and…
Data Insights Vital for Smooth E-Commerce Holiday Business
There are officially 10 shopping days left before Christmas, which, to a procrastinator, is plenty of time…
Newness has Put Denim Back in The Saddle Again
Two years ago, the New York Times ran a headline, “Denim is Dead. Long Live Denim,” which explained how the…
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Industry Steps Up Its Apparel Recycling Efforts
Right before the inevitable excesses that are a hallmark of the winter holidays comes America Recycles Day, a…
Subscribing to Apparel’s Growing Model
Retailers are regularly being told they need to surprise and delight in order to keep customers engaged and…
The Mall is Dead, Long Live the Mall
Last winter, the post-holiday season was pretty dismal for those in retail. As stores were shuttering doors…
Today’s Product Mix Should Cater to Consumer Demand for More Versatile, Seasonless Apparel
It would make sense for retailers to offer versatile pieces that shoppers could see playing a part in their…
Despite Retail Headlines, Athleisure Category Remains Strong
A cursory look at the activewear industry might lead one to think the market is having a rough time—thanks in…
Brands Increasingly Turn to Tech to Help Consumers Get Online Apparel Shopping Right
It’s no secret that buying apparel online isn’t easy, for either the consumer or the retailer. Consumers have…
Consumers and Retailers Can Help Denim Go From Blue to Green
With Earth Day coming up Saturday, thoughts are centered on sustainability, and Blue Jeans Go Green, a denim…
Consumers Want New Collections in Stores More Often than Brands Think
Instagram, Twitter, Snapchat and every other form of social media have been filled with photos from the…
Behind Fashion’s Fabulousness, the Quiet Work of Sustainability
Every time there’s a major snowfall or painfully cold weather conditions, someone takes to Facebook to make a…
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