Consumer Behavior
Unlocking Gen Z’s Potential: How Brands Can Thrive With the Most Influential Generation
Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for…
How Fibbl is Redefining Online Shopping Through 3D and XR Technology
The Stockholm-based company recently secured additional funding and is leveraging 3D and XR to create an…
Just One-Fifth of Consumers Believe Brands’ Sustainability Claims
New data from Blue Yonder shows that 78 percent of consuemrs say sustainability factors into their purchasing…
Is AI the Key to Meeting Consumers in Discovery?
In an exclusive interview, Lily AI's Purva Gupta shares insights into AI with the latest fashion-focused…
Gen Z’s Global Spending Power to Hit $74 Trillion by 2040, but Savings Fall Short, BofA Report Reveals
Bank of America research highlights Generation Z's growing economic influence, accelerated spending habits…
Beauty Consumers Want Brands to Send a Text, Fashion Shoppers Are Still Getting Comfortable
Listrak's 2025 Beauty and Fashion Benchmark report reveals insights for brands around SMS, loyalty programs…
Keying Into the Spending Power of Gen Z
In this new feature of WWD Voices, "Inside the Newsroom," the cohosts welcome Jamie Elden from Listrak.
SMBs Worry About Tariffs, Supply Chain, Labor Issues
SMBs worry about tariffs and supply chain matters, and they face labor challenges and risks that consumers…
Gen Z’s Economic Impact Soars as Workforce Entry Boosts Spending Power to Over $1 Trillion
New research highlights Generation Z's burgeoning financial influence, revealing a potent combination of…
E-Commerce Study Reveals Critical Impact of Search Functions on Revenue Growth
Constructor research highlights that e-commerce visitors using search contribute to nearly half of total site…
Economic Boycott Day: Breakthrough or Bust?
Shopper traffic was generally down last Friday at several major retailers but the reasons are likely…
Consumers Expect a Higher Level of Personalization as Tech-enabled Solutions Shifting Purchasing Habits
A survey of more than 8,000 global consumers from Klaviyo reveals how shoppers interact with brands today and…
U.S. Consumers Fret Over Tariffs; Canadians to Vote With Their Wallets
Consumers throughout North America have concerns over their spending amidst President Trump's tariff barrage.
Subscription Services Have Consumers Trading Loyalty for Access to Premium Shipping
New data from UPS Capital reveals key consumer subscription trends and high expectations.
Gen Alpha Is Already Thinking About Their Financial Futures
A recent study looks at how the youngest generation is saving up for the future and the top 10 companies…