Changing Markets Foundation
Why Fast Fashion Can’t Escape Hormuz Oil Crunch
Rising oil costs are driving up polyester prices, adding pressure on brands like Shein that rely heavily on…
Where the Recycled Polyester Rush Went Wrong: From the Start
Fashion's favorite green strategy—recycled polyester—might actually be worsening microplastics pollution…
European Commission Yanks Proposed Anti-Greenwashing Rules on Eve of Final Negotiations
While framed as a way to relieve regulatory burdens, the move is being seen as another sign of the European…
UK Watchdog’s New Consumer Protection Powers Could Cost Greenwashers
Beginning this week, the Competition and Markets Authority can fine firms accused of misleading consumers…
Fashion Moving in ‘Completely Wrong Direction’ With Synthetic Fibers
A new Changing Markets Foundation report calls out brands like Boohoo, Lululemon, Shein and Zara for doubling…
EU Greenwashing Ban Gets ‘Final Green Light’
Unless backed by solid evidence, vague marketing claims like "eco-friendly" and "climate neutral" will be…
Fashion Is Selling Clothes Made from Russian Oil: Changing Markets
It used shipping, trade data and supplier lists to track how embargoed oil is getting around U.S. and…
H&M, Primark Respond to Changing Markets Investigation, Underscore ‘Zero Tolerance’ for Waste
Apparel trade-in programs for H&M, Primark, Zara, C&A, Nike and more were scrutinized in the…
Shein Wants to Go Green. Here’s How It Plans to Do it.
EvoluShein by Design is the e-tail juggernaut's newly unveiled initiative to drive more responsible and…
How Greenwashing Scrutiny Is Changing the Way Brands Communicate
H&M Group has been raked over the coals for potentially misleading green claims. An upcoming EU regulation…
Why H&M, Asos and Zalando Should Be Worried About ‘Radical’ Green Claims ‘Crackdown’
A leaked draft of the EU's green claims directive will dramatically change the way brands communicate about…
How Cheap, Disposable Fashion Fuels ‘Waste Colonialism’
Dumpsites in Kenya have become an "escape valve" for the overconsumption of apparel in the global North, a…
Amazon Accused of ‘Greenwashing on a Grotesque Scale’
Its better-for-the-planet Amazon Aware products are drowning in single-use plastic, one report notes.
How Reformation is Holding Itself Accountable For Fashion’s Synthetics ‘Addiction’
The It Girl brand promises to reduce all synthetics to less than 1 percent of its total sourcing by 2025.
Is Fashion Funding War In Ukraine?
A new report suggests how fashion's "growing reliance" on "climate-wrecking fossil fuels" funds "Putin's…