celebrity endorsements
American Eagle, Sydney Sweeney Take Heat for Tone-Deaf Messaging
The denim specialty retailer was also accused of copying Calvin Klein's 1980 campaign starring Brooke…
Charli XCX and ‘Cultural Icons’ Star in H&M’s Latest Campaign
The collection will hit select stores and H&M's website on Sept. 12.
Kyrie Irving Spotted in Mysterious New Sneakers
The Dallas Mavericks star wore unreleased, all-black Anta shoes in the team's Jan. 1 game against the Utah…
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Joe Jonas Named Brand Ambassador for Scotch & Soda
The 34-year-old singer, songwriter and actor will also lead the creation of a capsule collection to be…
Update: Anta Confirms Kyrie Irving Partnership
The Chinese Nike threat will embark on a new business collaboration with Kyrie Irving, aiming to create a…
Has Kyrie Irving Signed With Anta?
The athlete who said "I am free" when Nike cut him loose was seen wearing shoes from a firm that sources from…
Wrangler Signs Multi-Year Deal with Country Music Star Lainey Wilson
The "Heart Like A Truck" singer will wear Wrangler clothing onstage.
NBA Star Kevin Durant and Nike Agree to a Lifetime Contract
Kevin Durant and Nike are now tied together for life.
Did H&M ‘Love Itself’ by Caving into Justin Bieber?
'What happens to the shirts? 'RE:BE for the holidays?' Are we down-cycling them?" said sustainability expert…
After Kyrie and Kanye Catastrophes, Celebrity Endorsements Ripe for Review
It's hard to imagine a worse sponsorship outcome than what happened to Nike on Dec. 7, 2022, a day that will…
Madewell Finds the Perfect Fit with Rising Hollywood Stars
The J.Crew Group-owned label offers more ways to find "the perfect fit" in its Fall 2022 collection.
How Celebrity Selling Drives Calvin and Tommy
Musicians Jennie Kim and Shawn Mendes are giving the brands a boost.
Hudson Jeans Inks Partnership with Miami Heat’s Tyler Herro
Hudson Jeans kicks off its 20th anniversary celebrations off the court with the NBA's Tyler Herro.
Where’s Woke When You Need it? Cardi B’s Reebok-Themed Shoot Rankles Fans
Another day, another ill-advised instance of cultural appropriation.
Luxury Learns Not All Influencers Are Created Equal—And What That Means for Turnover
Data from Spotted reveals which celebrity tie-ups flourish or fail for luxury brands.