celebrity endorsements
Social Media Influencers Changing the Rules in Footwear Marketing
Celebrity endorsements still play a large role in how brands entice consumers, but a new report claims that…
<b>Skechers</b> Partners with Howie Long in Multi-Year Deal
Skechers announced it has signed pro football hall of famer and television personality Howie Long to a…
Everything is Coming Up <em>Rosie Huntington-Whiteley</em> for <b>Ugg</b>
Beginning with the Fall ’16 campaign, supermodel and actress Rosie Huntington-Whiteley will partner with Ugg…
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Creative Recreation Signs Nick Jonas, Names <em>New President</em>
Creative Recreation, a division of Rocky Brands, made two big announcements regarding the long-term growth of…
Skechers Teams Up with Baseball Legend <b>Ozzie Smith</b> for New Campaign
Skechers is bringing MLB Hall-of-Famer Ozzie Smith on board for a new marketing campaign featuring the…
Skechers to Launch <b>Meghan Trainor</b> Commercial This Week
Grammy-winning songstress Meghan Trainor is making her Skechers commercial debut in a television spot for…
<b>Ugg</b> Debuts New Men’s Campaign with Terrence Jenkins
Deckers Brands-owned Ugg has unveiled it’s new Spring men’s campaign featuring actor and TV host Terrence…
<b>Bruno Magli</b> Names <em>Lucy Liu</em> Brand Ambassador for Relaunched Women’s Line
After a three year hiatus luxury Italian footwear brand Bruno Magli is relaunching its women’s footwear line…
<b>Kylie Jenner</b> Signs with Puma
While her brother-in-law Kanye West may be riding with Adidas (at least for the time being), Kylie Jenner now…
Rihanna Named Most Marketable Celebrity
From Christian Dior to Puma and Stance, Rihanna’s widespread appeal has made her a marketer’s dream, and now…
Rihanna Named Most Marketable Celebrity
From Christian Dior to Puma and Stance, Rihanna’s widespread appeal has made her a marketer’s dream, and now…